Friday, August 28, 2020
India Luxury Market Essay
Market Trend There was a stoppage in the development in deals of premium and extravagance watches in India in 2008-ââ¬â¢09. It provoked the market chief Titan businesses to enter the economy showcase. Following the strides, extravagance watch brands like Tag Heuer and Rolex presented low-value models. Be that as it may, as of late, cell phones may likewise have hosed development in the entrance of watches in India, as they give a period read-out just as alert and other time-related capacities. Watch industry specialists accept that their productââ¬â¢s unique capacity is progressively losing significance, and that wristwatches are currently being purchased as style frill. Possessing more than one watch resembles claiming various bits of adornments. Serious scene The economy watch request is being met generally by the chaotic area and by direct imports. The exceptional section is progressively being peppered by design brands, for example, Esprit, Swatch, Fossil and Tommy Hilfiger. There has additionally been solid worth development for these brands, with developing interest from center and upper-salary bunches in urban India. Titan, HMT and Maxima are the main Indian players and Timex, Casio and Swatch are presently the solid worldwide players in the market. More multinationals are entering the retail showcase, however no new local organizations have done as such, and the multinationalsââ¬â¢ portion of significant worth deals has expanded over the audit time frame. Premium Brand and Product Perception With the watches advertise in India presently turning out to be style and style driven, particularly at the exceptional end, organizations currently dispatch models and structures at regular intervals. Global brands, for example, Fossil dispatch spring/summer and winter ranges. Titan, then again, times its dispatches to fit in with the Indian merry season â⬠Deepavali and weddings. Organizations like Casio and Swatch and extravagance brands like Rolex are investigating a specialty showcase for chronographs, however this is at present immaterial. Organizations additionally need to react to item advancements. The Citizen eco-accommodating watch has been generally welcomed in India and is purportedly selling admirably in its value section, disposing of the difficulty of supplanting batteries and empowering the utilization of numerous watches. Attire brands, for example, Esprit, Tommy Hilfiger, Benetton and Leviââ¬â¢s have all picked up nature among Indiaââ¬â¢s urban youth, who may turn out to be all the more ready to attempt these brandsââ¬â¢ premium watches. Wealthy, urban Indians may feel increasingly great about purchasing premium watches, while proceeding to view extravagance looks as instances of overindulgent or harsh spending. ââ¬ËNewââ¬â¢ Rich India : The ââ¬ËNewââ¬â¢ rich India is currently reveling into the experience of possessing Luxury Brands. Indiaââ¬â¢s quickly developing very good quality retail showcase is required to increment from the around $3. 5 billion of every 2008 to $30 billion by 2015. Extravagance garments, aromas, premium wine, top of the line watches have accomplished great infiltration among male Indian buyers. Among ladies, adornments and beautifying agents would already be able to flaunt elevated levels mindfulness, trailed by classes, for example, totes and cell phones. These things, while not really being better (in quality, execution, or appearance) than their more affordable substitutes, are bought with the principle reason for showing riches or pay or superficial point of interest of their proprietors. There is an unmistakable move from ââ¬ËOld luxuryââ¬â¢ to ââ¬ËNew luxuryââ¬â¢. Old extravagance is characterized by the traits, characteristics and highlights of the item, while ââ¬ËNew luxuryââ¬â¢ is characterized by the consumerââ¬â¢s purpose of spotlight on the experience that their buy invigorates and not in proprietorship or ownership of the item itself. â⬠The clients Redefined extravagance as they trust it to be an indication of self-esteem â⬠ââ¬Å"They are worth it;â⬠it verifies the buyerââ¬â¢s achievement and status; it is a sign to others that the proprietor is an individual from a selective gathering; They require impeccable execution in this application, the expense of item breakdown is too high to even consider buying anything besides the best. Inspiration of Study: The matter of wearing and getting a charge out of fine watches is an enthusiasm that nowadays should be advocated. We like pleasant costly watches despite the fact that modest watches exist to do something very similar. Consequently like some other extravagance great , today current customers purchase extravagance products to remunerate themselves, to fulfill mental requirements or to cause themselves to feel great to flaunt their character or to help their confidence. Commitment of the exploration: This investigation expects to comprehend the above said customer purchasing conduct which will help the current promoting Managers to more readily reposition their marking and publicizing methodology to catch the right objective market for extravagance items to support the deals in times where economy are at a test. Writing Review: Research Objective: This examination expects to see whether shopper purchasing conduct of youthful buyers are affected by elements, for example, premium cost of extravagance watches, saw nature of extravagance watches, cultural status and brand unwaveringness related with the utilization of extravagance brand. This investigation likewise plans to assess whether saw characteristics of the extravagance marked watch have impact on the purchasing choice of customer. It is additionally expected to decide if the top notch principles of extravagance watches are the thinking customers choose the extravagance watches. Affiliations of societal position of obtaining certain extravagance marked merchandise will likewise be concentrated to comprehend whether buyer purchasing extravagance marked products only for the matter of being subsidiary with specific quarters of individuals having a similar extravagance brand of merchandise. This investigation additionally will likewise assess whether brand faithfulness of extravagance brand will impact the purchasing choice of shopper. This investigation additionally means to reveal whether an individual who has been abroad is an explanation behind the buyer buying an extravagance watch Research Question: The reason for this examination is to assess what inspirational variables empower customers into buying extravagance brand watches . In assessing this announcement , this examination intends to address the accompanying inquiries : â⬠¢ Is it the cost or the kind of clients of the brand that drives the purchasing conduct of the purchaser for extravagance marked merchandise? Is it the forceful feeling of separating themselves with the lower class customers that drives higher class purchasers to go to extravagance brands? Is it the label name of a uber brand that drives the drawn out interest for that extravagance brand? Is sexual orientation a deterministic factor in choosing the acquisition of an extravagance brand? On the off chance that indeed, at that point what variables are significant sex insightful ? Is it the item utility or the brand observation that is key for extravagance watch brands? Will a personââ¬â¢s visit abroad impact his choice to buy an extravagance watch? Past Research commitment : Findings of by and large past examination show that individualââ¬â¢s inclinations assumes a key job in buying extravagance products. Individualââ¬â¢s inclinations might be founded on want and non-wants, which depend on involvement with buying extravagance things from their fulfillment, or nondesire, for example, predisposition towards brand items. Leibenstein (1950, p. 188) characterized request of merchandise and enterprises utilization in applicable to inspiration into two principle perspectives: practical and non-useful. Utilitarian interest is ââ¬Å"demand for a product which is because of the characteristics inborn in the item itselfâ⬠. Despite what might be expected, request of merchandise utilization that originates from different elements, which isn't the item quality, is characterized non-utilitarian interest. The result from Leibensteinââ¬â¢s (1950) concentrate particularly focuses on the job of relational impacts towards extravagance brands utilization, and inferred three fundamental impacts; Veblen, Snob, and Bandwagon INTERPERSONAL EFFECTS Perceived Conspicuous Value Perceived special Value Perceived Social Value Ostentation Non Conformity VEBLENIAN SNOB BANDWAGON Interpersonal impacts (Vigenron and Johnson) (1999 p. 7) Veblen Effect: The Veblen impact can be clarified through prominent utilization in which individuals feel that it is important to buy extravagance items since they have a significant expense tag (Leibenstein, 1950). Prominent utilization is use by individuals to show riches, influence and status (Veblen, 1899). Costs of item have a critical perspective in consumersââ¬â¢ assessment of value (Vigneron and Johnson, 1999). Studies by Erickson and Johansson (1995) have indicated that cost is utilized to pass judgment on nature of extravagance items between a scope of brands. Normally individuals would connect significant expenses with better quality. Moreover, the individuals who improve quality would likewise recommend that significant expenses show a lot of eminence (Lichtenstein et al. , 1993). Stiff neck Effect: The braggart impact considers individual and passionate wants (belongings), and the impact of different peopleââ¬â¢s conduct (relational impacts) towards the buying of extravagance brand items (see Figure 1). The big talker impact can be additionally clarified through two conditions. Initially, the dispatch on new items which makes selectiveness in which the big talker would buy the item promptly in light of the fact that a minor measure of buyers at that specific time would have gained it. Showoff customers just buy ââ¬Å"limited things that have a high worth, though those promptly accessible are less attractive. Uncommon things request regard and prestigeâ⬠(Solomon, 1994,p. 570). Items that are seen as interesting, well known, and costly causes a more popularity for buyers (Verhallen and Robben, 1994), particularly pretender shoppers. Snyder and Fromkin (1977) bolster the announcement by Verhallen and Robben (1994) recommending that individuals want to be special. India:The Affluent Masses: Luxury volumes have been prodded by a critical development in the rich in
Saturday, August 22, 2020
Zara It Analysis free essay sample
How might you encourage Salgado to continue on the issue of overhauling Zaraââ¬â¢s POS frameworks? 3 - Should the organization redesign the POS terminals to current working framework? 3 - Should the organization work in-store systems? 4 - Should the organization enable workers to look into stock adjusts for things in their own stores? 4 - Should the organization enable workers to look into stock adjusts for things in their different stores? 4 What is the Zara ââ¬Å"business modelâ⬠? How is it not quite the same as the plan of action of other enormous dress retailers? What shortcomings, assuming any, do you see inside this plan of action? Is it adaptable? 4 In your sentiment, what are the most significant parts of Zaraââ¬â¢s way to deal with data innovation? Are these methodologies pertinent and suitable anyplace? 6 References7 Brief Summary of Zara is a design brand that was established in 1975 by Amancio Ortega, who accepted that retailing and assembling must be firmly connected to give a fast reaction to consumersââ¬â¢ requests. We will compose a custom article test on Zara It Analysis or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Not at all like other style chains, Zara didn't contribute widely with publicizing and advertising to create deals, rather, they set up their stores in prime areas. Zaraââ¬â¢s selling procedure depends on quick turnover of their product, pointing fundamentally at occasional designs. Their decentralized methodology in dynamic, permits head supervisors to settle on choices on which things ought to be marked down, and which things ought to be renewed dependent on their encounters and criticism with neighborhood clients. The business group likewise watched nearby patterns and spoke with head supervisors regarding which line of dress would sell, thus moved those things to different stores where they would sell well. Zara didn't attempt to deliver garments in the top of the line showcase. Their apparel had a short life expectancy and was not amazingly strong. They focused on the rapid gracefully of top style patterns, while persistently making new things, including new plans or adjusting the structure of existing garments. Due to their quick turnover in articles of clothing, Zara customers realized that they would need to buy the garments when they previously went ahead deal, or face the challenge of passing up a major opportunity. As far as its activity, Zara built up a three stage approach: requesting satisfaction, plan and assembling. Store orders included re-loading of existing things and solicitations for new articles of clothing. Each store utilizes its handheld gadgets to arrange by strolling around the store and ââ¬Å"beamingâ⬠the articles of clothing. Home office had the option to speak with senior supervisors, using the gadget for accessibility and arrangements of new articles of clothing. As far as request satisfaction, Zaraââ¬â¢s business group coordinated the amassed orders which were mentioned from the entirety of the stores (request) and the stock levels (gracefully) in the SKU at a similar period. On the off chance that the flexibly and request were met, shipments would be satisfied. If not, the business supervisors expected to settle on a choice on the amounts of store allotment, in view of the historical backdrop of deals designs. As far as structure and assembling, Zara utilized vertically incorporated assembling activities to permit it to present new things continually. Its own system of creation offices and workshops empowered rapid creation turnaround time, along these lines upgrading the capacity for Zaras ever prepared reaction to the continually changing style tastes of its clients. The system gives adaptability of creation, along these lines permitting Zaraââ¬â¢s advertisements to just make estimation with respect to how well the pieces of clothing would sell. Stores orders show the degree of creation required, along these lines the organization didn't need to depend on deals estimates. (Mcaffe, Dessain, Sjoman, 2007). How might you encourage Salgado to continue on the issue of redesigning Zaraââ¬â¢s POS frameworks? I would prompt that Salgado should start an IT anticipate, redesigning POS frameworks just as the equipment to help it. Likewise a redesign of its web capacities, on the grounds that without the speed of the web, information won't be transmitted rapidly enough. With an IT innovation update, manual intercession would be killed, hence advancing operational effectiveness (Moore, 2009). * Should the organization update the POS terminals to present day working framework? Truly, the POS terminals were out-dated and were being sponsored by DOS working framework which Microsoft not, at this point bolstered. They are risking the item getting out of date and being not able to keep up help from sellers. Forward-thinking working framework would give more easy to understand instruments, greater usefulness, in this manner permitting powerful correspondence among stores and base camp. New present day working frameworks would permit straightforward normalization and sharing of information no matter how you look at it. Present day working frameworks likewise give greater security stages, (for example, charge card subtleties), stock administration, and report age for dynamic. Likewise it permits ongoing exchanges to be recorded. * Should the organization work in-store systems? Indeed, the organization is passing up correspondence and data sharing inside the store arrange framework. The in-store organize permits network and gives every day deals sums, likewise requesting in ââ¬Å"real time ââ¬Å"processing. It permits POS terminals to converse with each other and permits review of cutting-edge information whenever. * Should the organization enable representatives to look into stock adjusts for things in their own stores? Completely, as it will spare time during the requesting procedure. Likewise by information on the stock level empowering the stores work force to deliberately design the requesting of every thing. Senior supervisors will likewise have the option to use the framework to see stock adjusts and settle on choices on requesting. * Should the organization enable workers to look into stock adjusts for things in their different stores? Indeed, not exclusively will it permit between store moves, yet in addition give better client administrations, and to tell the clients from which store the things will be accessible. It holds the deals inside Zara, yet in addition the clients in the long haul. Glad clients will consistently return. What is the Zara ââ¬Å"business modelâ⬠? How is it not quite the same as the plan of action of other huge dress retailers? What shortcomings, assuming any, do you see inside this plan of action? Is it adaptable? Zara worked on a Vertical Operations Business Model, controlling each degree of significant worth chain: manufacturing plants, workshops, handling, and appropriations focus. It completed for all intents and purposes no publicizing, depending intensely on store pictures. Zara was very brand driven. Its site just as indicated a couple of articles of clothing whenever. Likewise it didn't have web shopping offices as present DC didn't provide food for delivery little requests and dealing with returns of pieces of clothing. Mcaffe, Dessain, Sjoman, 2007). Notwithstanding its own style dispatch two times every year, Zara continually made new pieces of clothing and the amounts required were essentially determined by client request. This methodology would not be feasible without the help of back end fabricating procedure an d dissemination offices. Both Zara and other bigger retailers shared a comparative crucial: is an expedient response to modify changes in tastes or client requests, anyway their plans of action are a difference, (e. g. Hamp;M), and others depended vigorously on promoting and re-appropriating its creation. They rather completed their gauge for deals and showcasing accomplishments, likewise introduced a progressively vigorous site on which they had the option to give greater usefulness, for example, article of clothing dispatch, client dependability programs, internet requesting and client criticism (Pahi, 2008). The shortcoming of this model could be that Zara didn't run a proficient size of economies as they created a too shifted a scope of articles of clothing in a little amounts. Likewise it didn't use the site well to speak with clients and advance its items. Most likely not so in 2007, nonetheless, looking back, web shopping has demonstrated an epic purge. The spending designs have changed and purchasers like to have moment access to style and style exhortation as gave on the site. In light of its present dissemination framework, Zara couldn't deal with web shopping, and would need to take a gander at its present IT foundation to empower the progressions to stay aware of the move in the style worldview. (The matter of fashion,2013) The plan of action could be adaptable by updating IT innovation to be increasingly perfect, likewise to suit current shoppers need while giving a speedier/continuous reaction permitting a progressively serious edge among its rivals (World Press, 2012). As you would like to think, what are the most significant parts of Zaraââ¬â¢s way to deal with data innovation? Are these methodologies pertinent and proper anyplace? Zaraââ¬â¢s way to deal with data innovation was exceptionally light. It clearly didn't use influence of its IT innovation to arrive at their business prerequisites, or to augment their efficiencies. They could barely consider themself an IT smart firm. The senior administration had liking for IT and were not deliberately dedicated to its utilization. Negligible speculation was set on data innovation, yet rather they contributed vigorously toward the back handling. Their IT division composed the majority of its applications and the entirety of their IT support was done in a focal area. Current DOS-based frameworks to help POS would be an unsafe sooner rather than later as it may not be perfect to innovative changes and updated upgrades. All through the worth chain, the most used robotization was the DC. From requesting to requesting satisfaction, puts away the dial up modem for business availability and data sharing. There were no normalized interfacing to associate the entirety of the application
Friday, August 21, 2020
Needs Assessment Essay Example | Topics and Well Written Essays - 250 words
Needs Assessment - Essay Example A few assets have likewise been saved for buying the composing materials and different materials that will get utilized during the time spent information examination. The board has had the option to assess the expense of materials that will get utilized in information portrayal and has saved a few assets to provide food for this. The board has planned for some caffeinated drinks just as refreshments, especially for the individuals who will be lead up close and personal premise of meetings. The group has additionally recruited people with advising callings to offer their guiding support of those understudies who are in danger of liquor use. Despite the fact that restricted somewhat, our financial plan has taken into account guarantee those taking alcohols will lessen their utilization and utilization of alcoholic items, with the point of causing them to stop. At long last, the advisory group has had the option to set aside a few assets to provide food for the restoration programs for the understudies who are issue consumers. The activity has recruited a few physiologists, who are going to take clinical mediation for those with clinical and physiological conditions and since these require some specific considerations (Borck, 501). Borck, Cornelius. Conveying the Modern Body: Fritz Kahns Popular Images of Human Physiology as an Industrialized World.à Canadian Journal of Communicationâ 32.3 (2007): 495-520.à ProQuest.à Web. 19 Mar.
Tuesday, May 26, 2020
Free Toefl Argument Essay Samples
Free Toefl Argument Essay SamplesThere are many free toefl argument essay samples available online. Although these may be a bit difficult to make due to the lack of previous education and experience, there are many advantages that can be gained from taking up this type of writing.In order to succeed in this writing, it is best to use an easy way to express your thoughts to a much larger audience. Using this method will allow you to communicate the main idea of your essay to anyone who reads it, and may ultimately help you obtain a degree or even a career in writing.The essay should go into detail regarding the subject you are writing about. This allows for any student to really get a feel for what the subject is like and what the importance of the topic is. If you do not take the time to make your essay as detailed as possible, then chances are you may end up doing very little with it after submitting it.You can find many free toefl argument essay samples online. By using these free resources, you can easily see how effective the format can be in helping you with the assignment. Because it is so easy to write, there is no excuse to not have an opportunity to try it out.However, you must remember that there are some great resources on the internet that offer what you need. It is important to take the time to see what is available, as this will help you be able to determine which resources are good for you. These resources can provide you with free toefl essay samples, which can provide you with great ideas for constructing your own essay.You may also want to look into some of the free resources that are available for sale. A great resource for free toefl essay samples is a website that offers these tools to other writers. Although these resources may be offered at a price, they are often worth their weight in gold, as they are a tremendous amount of help in getting your work out there.By simply going to a few websites, you can find a large number of essay sample s. From free toefl essay samples to free toefl essay samples that are also in electronic format, you are sure to find what you need.
Saturday, May 16, 2020
Obesity Obese And Obese - 1234 Words
More than half a billion people throughout the world are considered obese. More than one third of Americans today, are considered as being obese. The fourteenth most obese state for children in the United States is Illinois. Thirty-four percent of children in Illinois are obese. The twenty-fifth most obese state for adults in the United States is Illinois. Twenty-nine percent of adults are obese. Twenty-five percent of adults live an inactive lifestyle and have very little physical activity. Being an obese child increases the chances of having a severely obese adulthood. Obesity is a condition of being very fat or overweight. Your body mass index or your BMI is an index for assessing overweight and underweight, obtained by dividing body weight in kilograms and height in meters squared. A measure of 25 to 29.9 for your BMI is considered overweight. Thirty or higher for a BMI is considered obese. Obesity affects at least 30% of the worldââ¬â¢s population. Becoming obese includes many factors. Due to the fact of higher production in unhealthy foods, such as fast foods and an increase of price for healthier foods; many people choose or have an unhealthy diet. Other reasons for people becoming obese include: Consuming too many calories, leading a sedentary lifestyle, not sleeping enough, endocrine disrupters, quitting smoking, medications, self-perpetuating, and obesity gene. Consuming too many calories is one of the many factors that contribute to obesity. When youShow MoreRelatedObesity : The Most Obese Countries Worldwide1428 Words à |à 6 Pages America is one of the most obese countries worldwide; however, it is an obvious statement if applied to the real world around you. There are several fast food locations within blocks from each other on most streets. 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Research from Health Policy Tracking Service, 2008, emphasizes that ââ¬Å"A greater percentage of adolescentsRead MoreObesity : The Epidemic Of Supersized ( Overweight And Obese ) Kids2504 Words à |à 11 PagesMorgan Messick Professor Patricia McKeown English 102 22 June 2016 Nutrition 101 According to Barbara Wexler, ââ¬Å"One of the most disturbing observations about overweight and obesity in the United States is the epidemic of supersized (overweight and obese) kidsâ⬠(Wexler). Today many children can be persuaded to choose the wrong option when it comes to deciding what may or may not be right for their bodies. There are a number outside forces that can depict on how they make decisions based on theirRead MoreObesity And Depression : A Study On The Obese, Depressed, And Healthy Population1780 Words à |à 8 PagesResearch Approaches Specific Aim 1 Specific Aim 1 is to perform a longitudinal study on the population to compare the obese, depressed, and healthy population. 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Obesity can be linked with higher risk of suffering from different chronic diseases such as, type two diabetes and cardiovascular disease (NHS Choices, 2014). Therefore, there was interest in eating strategies to suppress appetite and facilitate weight maintenance. There were some evidence showed that increase vegetables and fruits daily intake mayRead MoreAre Obese Children Doomed to be Obese Adults? Essay1414 Words à |à 6 Pagesââ¬Å"Do You Think Obese Children are doomed to be Obese Adults?â⬠In the subject of debates, a debate is an argument of a current event or other controversial topic that provides both sides of an argument. These could be negative and positive things or pros and cons of a topic. You can debate about almost anything as long as it is debatable and worth debating over. Some popular topics to debate about are school uniforms, playing music during class, abortion, obesity, health care reform, politics, andRead MoreBody Mass Index1378 Words à |à 6 PagesObesity is a known disease that is found around us. Everywhere we go we see obese people. But what is obesity? Obesity is defined as having an excessive amount of body fat which applies to people who are overweight. There are many health risks that coincide with obesity, which makes it a dangerous disease. Furthermore, obesity is becoming an enormous problem since it is increasing drastically. About 38% of the world population is obese and that percentage is steadily rising. So what causes theseRead Mo reObesity As A Disease?1512 Words à |à 7 PagesObesity as a Disease Recently, a lot of debate has gone around about whether or not obesity is considered a disease or not. It is very difficult to pinpoint one sole reason obesity is occurring in people, there are many different justifications for what causes a person to become obese. Obesity is a disease that is currently sweeping the entire world. Percentages of not just adults, but children are skyrocketing like never before. People have never been so overweight until now. I am going to examine
Wednesday, May 6, 2020
The Battle Of Quebec And The British Army - 2705 Words
The Battle of Quebec took place on 13 September 1759. This battle was part of the French and Indian War between the French Army and the British Army. The French-Indian war was the North American front of the Seven Yearsââ¬â¢ War, which was fought on the European continent and on the Indian subcontinent. The outcome of the Battle Of Quebec would prove pivotal in determining who would control Canada. The British exhibited successful tactics in deception, exploited false assumptions, took audacious actions, and benefited from unity of effort. The French suffered due to a lack of standardization between regular army and militia members, which led to an embarrassing defeat at Quebec. Events leading to the Battle Many European empires began serious colonization efforts of North America in the1500ââ¬â¢s. The main colonizers of North America were the French, Spanish and British. The British colonization efforts were concentrated along the east coast of America, while the French began their colonization in Canada. Sieur de La Salle, a French explorer, traveled down the Mississippi river to the Gulf of Mexico in the mid 1500s. France claimed ownership of ââ¬Å"everything from the Appalachian Mountains to the Rockiesâ⬠(Davis). France now had two major colonies consisting of Canada, and Louisiana as well as control of overland trade routes connecting the two colonies. In 1754 colonial growth forced the English to expand west of the Appalachians. This expansion resulted in rising tensionShow MoreRelatedCapture of Fort Ticonderoga: Benedict Arnold1140 Words à |à 5 PagesCapture of Fort Ticonderoga Prior to the American Revolution, Benedict Arnold was a captain in the Governors Second Company of Guards. When hearing about the battles of Lexington and Concord, Arnold and his men became eager for action. They marched off to Cambridge to ask for the commission of the Massachusetts Committee of Safety to capture Fort Ticonderoga. Along the way, Arnoldââ¬â¢s group met up with Ethan Allen and his Green Mountain Boys. Arnold and Allen disputed about who was in total commandRead MoreBenedict Arnold in the Revolutionary War Essay1108 Words à |à 5 PagesBattle of Ticonderoga Prior to the war Arnold became a captain in the Governors Second Company of Guards. Eager for action, Arnold and his men marched off to Cambridge and asked for the commission of the Massachusetts committee of safety to capture Fort Ticonderoga. Along the way Arnoldââ¬â¢s group met up with Ethan Allen and his Green Mountain Boys. Despite their differences the groups successfully captured the fort on May 10th by surprising the British Garrison. As the Green Mountain Boys raidedRead MoreOutcomes of Revolution1502 Words à |à 7 Pages | | |These two battles were the first battles in the Revolutionary War. They were two |The outcome of these two battles was devastating to both armies. The number of | |Concord and Lexington|battles starting April, 18,1775.Which was the same night of the infamous Paul |casualties for the Royal Army was 273 soldiers, while the Rebels casualty number was 94.| | |Revere ride through Concord. When the British came in to capture and attack, the |AsRead MoreBenedict Arnold Essay examples1014 Words à |à 5 Pagesbetrayl against the Continental Army, Benedict Arnold is most remembered for becoming a turncoat during the Revolutionary War. But, before switiching sides Benedict was a strong military leader and an excellent soldier. And, on both sides of the war, Benedict had great victories. Through his patriotic and traitorous acts, Benedict Arnold helped shape the course of the American Revolution. In 1775, Benedict Arnold had taken his first victory-Fort Ticonderoga. The Battle of the fort occured on May 10Read MoreAnalysis Of The Book The St. Bartholomew s Day1650 Words à |à 7 Pages they started fighting other colonists bringing up a lot of tension in North America. - Battle names such as the King Williamââ¬â¢s war and Queen Anneââ¬â¢s war consisted mostly with the French, the Spanish, and the British. - This not only made it extremely hard to fend off attackers and enemies, but it created a lot of worry and nervousness in the lives of the citizens or colonists. - After many countless battles, there were numerous amounts of injuries and death tolls on both sides. After realizingRead MoreThe First American Army By Bruce Chadwick Essay1612 Words à |à 7 Pagestopics of ââ¬Å"The First American Armyâ⬠are the stories of eight men and their marches into battle, during the American Revolution. Bruce Chadwick, the author of ââ¬Å"The First American Armyâ⬠, is a professor, historian, lecturer, and author of over 28 books. He earned his doctorate in American History at Rutgers University, where he now teaches part-time. The American Revolution seemed like an interesting subject. The first chapter was about the battle of Bunker Hill. This battle took place on the seventeenthRead MoreThe Legacy Of Benedict Arnold991 Words à |à 4 Pages is a legendary American story, about military victory, dishonor, and treason. In many ways, Benedict Arnold was a hero, a member of the sons of liberty, who rose to the rank of general, and won historic battles during the Revolutionary war. If Benedict Arnold was killed in the battle of Quebec, history would have remembered him very differently. However, Benedict Arnold succumbed the great moral dilemma of greed, which ultimately tarnished his image in American minds. Because of his deceit his militaryRead MoreThe American Of Canadian Foreign Relations3505 Words à |à 15 Pagesdifferent Canada would be if certain battles favoured the Americans. It is evident, that the Americans failure to conquer Canada was a result of poor war tactics and military conduct at crucial points in time. The Americans were not fully prepared to conquer Canada as a whole, and underestimated the Canadians in terms of their war capabilities, loyalty and readiness for war. The Americans also naively believed they could take advantage and attack the British during the American Revolution. An importantRead MoreThe American War of Independence665 Words à |à 3 Pages19th, 1775 with the Battle of Lexington and Concord. The American Revolution was a war between the thirteen colonies and Great Britian. The colonies wanted to gain independence from Great Britian. It was also a rebellion against the monarchy, which lead to the establishment of the republic [CROSS]. The outcome of the war was a victory for the thirteen colonies. The colonist gained independence and British recognition. The Battle of Lexington and Concord was a significant battle because it was theRead MoreBattle of the Plains of Abraham Essay example2498 Words à |à 10 PagesNorth America The battle of the Plains of Abraham was fought on the 13th of September 1759. It was the result of a three-month British siege of the French North American capital of Quebec City. Although the battle lasted for a short period of time, involved comparatively few troops, and caused few casualties, the effects of the battle were far reaching. The British victory at the battle resulted both in the death of the French general ââ¬â the Marquis de Montcalm ââ¬â and the British major general James
Tuesday, May 5, 2020
Case Study of SD-Free-Samples for Students-Myassignmenthelp.com
Question: Explore your knowledge of Physical Health Problem and how nurse can help people Optimize their Physical and Mental Health. Answer: Introduction The current assignment focuses on the aspect of nursing policy and procedures implemented in the care of the ones suffering from co-morbid mental and physical conditions. The current study highlights the potential nursing interventions and the plausible outcomes of the same in dealing with the ones suffering firm co-morbid illness conditions. Some of the major nursing procedures have been highlighted throughout the assignment such as the policies of therapeutic communication and active listening for comprehending the problem situation of the support users. Additionally, the implementation of a patient centred approach is useful in understanding the grievances faced by the patient. Also, such programs put the patient at the centre of the care process along with the implementation of the policy of informed decision making. The goal is to provide sufficient autonomy to support service user along. The nursing practices are again based upon the aspects of the development of trust and emotional bonding with the patients. Therefore, the nursing strategies need to implement care and empathy as the backbone of the services. Briefcase history of a person with co-morbid physical and mental illness The current assignment emphasizes upon a particular case history where the patient had co-morbid physical and mental illnesses. The patient here is a 48-year-old lady named as SD had been suffering from a number of mental and physical issues. The patient had been seen to have long-term chronic conditions such as type 2 diabetes, insulin resistance syndrome, osteoarthritis, obesity, irritable bowel syndrome, Gastroesophageal Reflex Disorder (GORD) and hyperchylomicronaemia among the few. The patient had been a long-term smoker with a history of Constructive Obstructive Pulmonary Disorder (COPD) and urinary incontinence. Additionally, the patient had been exposed to a number of mental health conditions such as bipolar disorder, anxiety disorder, personality disorder and acrophobia. The patient here often exhibits argumentative and verbally abusive behaviour. She also threatens to self-harm herself in case of her needs and demands not being satisfied. The patient had been abandoned by her mother when she was only 11 years old and from then had been living with her grandparents. Therefore, early separation from parents might have been the catalyst in the deterioration of the patient health. SD had a brief working history in the different food industry, take away shops and supermarkets for a while. She is a divorce and had four children, who had also separated from her owing to her present and aggravated mental condition. The patient also has a history of osteoarthritis which makes movement difficult for her. Therefore, she had to take the support of a 22-inch long wheelchair for managing her daily acti vities. Therefore, the assignment aims at the application of theory to practise for the development of a management plan. Causative factors of the physical health problem and its impact on the life of the person The complex physical condition of the patient could be attributed to a number of causative factors. The patient had been suffering from chronic type 2 diabetes mellitus, which is characterised by the presence of high levels of high levels of blood sugar, insulin resistance or lack of sufficient insulin in the body. As commented by Knowles et al. (2013), the presence of elevated levels of blood sugar level could be related to a number of clinical symptoms such as diabetic neuropathy resulting the damage of the nerve cells of the arms and legs, restricting the movements of an individual. The patient had been seen to be obese and possess conditions such as osteoarthritis. This could be attributed to the presence of elevated levels of blood sugar level resulting in conditions of diabetic neuropathy. As commented by ONeil et al. (2012), the presence of obesity increases the risk for the contraction of long-term ailments such as diabetes in the patient. The presences of fat layers have bee n linked with the increased amount of triglycerides in the blood of the patient (Berge et al., 2012). Additionally, SD also expressed symptoms of irritable bowel syndrome (IBS) along with GORD. As argued by Kolappa, Henderson and Kishore (2013), the IBS could be related to the presence of elevated levels of mental disturbances faced by the patient owing o the condition of bipolar disorder. As commented by Cooper and Marshall (2013), the imbalances of important chemicals such as serotonin and dopamine in the brain have a serious effect on the levels of other hormone secretion. Thus, the disruption in the levels of normal hormone synthesis results in digestive disorders. Here, SD had also reported the presence of pancreatic disorders which could be attributed to the presence of an amount of triglycerides in the blood resulting in pancreatic inflammation. Current and potential medical treatment options For the treatment of the current medical status of the patient, a number of medical interventions and strategies have been followed. As commented by Lawrence, Hancock and Kisely (2013), effective medication management is crucial in ensuring faster and optimal standards of care services for the patient. Here, the patient SD had been suffering from a number of physical and mental co-morbid conditions. Therefore, the nurses attending the patient here need to well informed about the plethora of conditions that the patient might be exposed to. SD had been affected with bipolar disorder which made her conditions of anxiety even worse. Therefore, she had to be provided with mild sedatives and anti-anxiety medications. As commented by Fazel et al. ( 2012), the major constituent of the anxiety drugs are benzodiazepines which have been reportedly known to affect the stomach and the digestion process. The following medications are prescribed for the patient such as Pariet, Symbicort inhaler, Panadol Osteo, rosuvastatin, lithium, Metformine, Paroxitine, Aripiprazole, etc. The inhalers are prescribed to SD for the management of the chronic obstructive pulmonary disorder. Additionally, the Pariet group of medication have been suggested in the patient for relieving the symptoms of GORD faced by the patient. It belongs to the group of proton pump inhibitors which controls or reduces the amount of acid secretion in the stomach. The metformin is used to treat the type 2 diabetes present in the patient. As commented by Geddes and Miklowitz (2013), the metformin group of medicines have to be repeated at proper intervals of time for the maintenance of a normal level of insulin in the blood. The Panadol osteo had been suggested to the patient as a treatment relief for arthritis in the patient. Here, SD is a 48-year-old lady who has been dependent on wheelchairs owing her long-term condition of osteoarthritis. Therefore, the goal of the nursing care would be to reduce the dependency of the lady on wheelchairs and perform her daily set of activities effectively. For the purpose of which holistic care regimen needs to be designed for the patient. Additionally, the patient had been dependent upon Aripiprazole, which are medicines suggested for the treatment of mental disorders or mood swings in patients. As commented by Brunoni et al. (2012), the increasing dependence upon mood enhancers has been seen to reduce the mental resilience in people or the potential of appropriate screening and decision-making procedures. In this context, the patient needs to be provided with effective medical interventions and moral support. The nurses could play an effective role in reducing the grievances of the patient and providing the patient with sufficient alternative medical strategies and interventions (Collins et al., 2013). Nursing interventions The nursing policies and care interventions play a pivotal role in catering to the complex health requirements of the patient. Here, the patient SD had been suffering from a number of co-morbid conditions including a bipolar and mental disorder. As commented by McElroy et al. (2012), the thinking and decision-making abilities of a person affected with mental illness are often affected severely. The ones exhibiting violent and fussy kind of behaviour are often difficult to deal with. Therefore, the nurses or the support carers need to develop an effective bond with the patient. In the present context, a number of nursing interventions and policies have been discussed which helps in meeting the demands of the patient along with providing the patient with sufficient autonomy. A number of approaches have been focussed upon here which have been found to affect the health care services to a great extent. Some of these factors are poor follow up, lack of support carer continuity. As commented by Knowles et al. (2013), following the health details of a patient suffering from a number of co-morbid clinical conditions is very important. This helps the preservation of the important health details related to a patient. Additionally, the nursing care plans and strategies should also take into consideration a number of healthcare norms and acts such as the Health Insurance Portability and Accountability Act (HIPPA). The nursing interventions are mainly based upon the strategies for assessment adopted by the nurse. The assessment consists of a number of complex steps and procedures followed by the nurses in providing care and support to patients with SD. The assessment methods could be divided into two main forms of management such as pharmacological and non-pharmacological interventions. The pharmacological interventions depend upon the aspects of medication reconciliation and collecting collateral information. The medical reconciliation helps in the collection of important information pertaining to the medical schedule and compliance to the various medical process adopted by the patient. SD had been reportedly showing allergies or intolerance to a number of medications such as Tarzan, Metronidazole and Valproate. Therefore, administration of any forms of allergenic medications to the patient could result in the development of acute immune responses (Stanton and Reaburn,2014). The second plausible intervention which could be exercised by the nurse over here is a collection of collateral information about the past and present condition of the patient. In this respect, sufficient participation from the family members of the patients is very important. However as supported by Briskman et al. (2012), lack of sufficient support from the family members of the patient could be misleading. Here, SD had been practically abandoned by her family owing to her deteriorating mental condition. Therefore, the role of the nurse is also to provide sufficient empathy to support service users like SD. This forms the basis for the development of an effective bond between the patient and the nurse catering after the requirements of the patient. Here, the nurse could develop a deep bond with the patient using the aspects of the therapeutic relationship. The therapeutic relationship is again dependent upon two main parameters such as the establishment of mutual respect between the patient and the nurse along with the acceptance of the difference of opinions. However as argued by Hultsjo and Hjelm (2012), the lack of providing sufficient autonomy and freedom to care service users like SD can result in the development of a chaotic situation within an acute care setup. As commented by Vancampfort et al. (2013), the development of an emotional bond with the patient rests upon certain important feelings such as trust, empathy, authenticity, respect, seeking clarity and active listening. Some of the other interventions which could be used by the nurse in caring for SD are the aspects of therapeutic communication which is based on active listening. The therapeutic communication is different from the other forms of social communication. Here, the nurse focuses more upon the grievances reported by the patient, providing a patient with sufficient space to break the closure. As commented by Chwastiak et al. (2014), the inculcation of the method further helps in placing the patient at the centre of the care and support services. The practice of the therapeutic communication methods with SD can help in increasing herself with along with promoting a decision makingcare policies. The objectives of the therapeutic communication can be achieved by using a number of simple steps of the process such as provision of a proper acknowledgement to the view expressed by the patient even if the nurses or the caring professional do not directly agree with the ideologies expressed by the patient(ONeil et al., 2015). Paraphrasing the statement of the patient in simpler terms can help in making support users like SD develop a connection with the nurses or the caring professions. As asserted by Collins et al. (2013), arguments of any form with a patient expressing psychotic symptoms should be avoided. On the other hand, the non-pharmacological intervention puts pressure on the collection of collateral information about the patient through their friends and family (Nordentoft et al., 2013). Here, the patient SD had been abandoned by her family and lacks any forms of communication with them. Therefore, inculcation of family and friends within the care processes can make the patient more responsive and agile. In this respect, the nursing professional looking after the care concerns of the patient need to encourage talks between the patient and their family members by providing them with sufficient and required amount of information. Therefore, as supported by Baumeister et al. ( 2012), the values of authenticity coincides with the policy of decision making. Rationales for interventions and expected outcomes The current study empathizes upon two main methods for catering to the co-morbid conditions present in the 42-year-old patient SD. Here, a number of nursing interventions and strategies have been applied to the patient such as the development of therapeutic relationship along with the establishment of therapeutic communication approaches. In the context, of dealing with patients with SD who had been suffering from a number of co-morbid physical and mental conditions higher levels of understanding and empathy is required by the nursing professionals. As commented by Stanton and Reaburn (2014), the presence of stigma within the society regarding mental health issues can affect the nursing interventions and strategies which could be applied for catering to the care requirements of the patient. However, the problem situation of the patient is much complex in nature over here owing to the stringent medical conditions that the patient is exposed to. Therefore, for the prevention and manage ment of the physical and mental health condition of the patient, a number of supporting management and intervention policies can be used. Conclusion The current study focuses on the aspect of nursing policies and procedures for providing sufficient autonomy and stability to the ones suffering from co-morbid mental and physical health conditions. Here, the patient SD had been suffering from long-term issues such as diabetes along with bipolar disorder. The patient owing to her disabled mental conditions had been abandoned by her family. Also, the patient had been depicting violet behaviour making difficult for the nursing professional to attend her. However, allowing the patient with sufficient capacity and space to exercise her will along with the implementation of the some of the basic nursing policies such as aspects of therapeutic communication and an empathetic patient centred approach could help in catering to the patient requirements. However, for the effective provision of the care serviced detailed study and sufficient support from the family members of the support user is required. References Berge, L. I., Riise, T., Fasmer, O. B., Lund, A., Oedegaard, K. J., Hundal, . (2012). Risk of depression in diabetes is highest for young persons using oral anti?diabetic agents. Diabetic Medicine, 29(4), 509-514. DOI: 10.1111/j.1464-5491.2011.03530.x [Accessed on 19 Oct. 2017] Briskman, I., Bar, G., Boaz, M., Shargorodsky, M. (2012). Impact of co-morbid mental illness on the diagnosis and management of patients hospitalized for medical conditions in a general hospital. The International Journal of Psychiatry in Medicine, 43(4), 339-348. Retrieved from:https://journals.sagepub.com/doi/abs/10.2190/PM.43.4.d [Accessed on 18 Oct. 2017] Chwastiak, L. A., Davydow, D. S., McKibbin, C. L., Schur, E., Burley, M., McDonell, M. G., ... Daratha, K. B. (2014). The effect of serious mental illness on the risk of rehospitalization among patients with diabetes. Psychosomatics, 55(2), 134-143. Retrieved from: https://doi.org/10.1016/j.psym.2013.08.012 [Accessed on 21 Oct. 2017] Collins, P. Y., Insel, T. R., Chockalingam, A., Daar, A., Maddox, Y. T. (2013). Grand challenges in global mental health: integration in research, policy, and practice. PLoS Medicine, 10(4), 434. Retrieved from:https://doi.org/10.1371/journal.pmed.1001434 [Accessed on 18 Oct. 2017] Cooper, C. L., Marshall, J. (2013). Occupational sources of stress: A review of the literature relating to coronary heart disease and mental ill health. In From Stress to Wellbeing, 1(4), 3-23. Palgrave Macmillan UK. Retrieved from: https://link.springer.com/chapter/10.1057/9781137310651_1 [Accessed on 20 Oct. 2017] Fazel, M., Reed, R. V., Panter-Brick, C., Stein, A. (2012). Mental health of displaced and refugee children resettled in high-income countries: risk and protective factors. The Lancet, 379(9812), 266-282. Retrieved from: https://doi.org/10.1016/S0140-6736(11)60051-2 [Accessed on 20 Oct. 2017] Geddes, J. R., Miklowitz, D. J. (2013). Treatment of bipolar disorder. The Lancet, 381(9878), 1672-1682. Retrieved from: https://doi.org/10.1016/S0140-6736(13)60857-0 [Accessed on 19 Oct. 2017] Hultsj, S. M., Hjelm, K. (2012). Organizing care for persons with psychotic disorders and risk of or existing diabetes mellitus type 2. Journal of psychiatric and mental health nursing, 19(10), 891-902.DOI: 10.1111/j.1365-2850.2012.01874.x [Accessed on 19 Oct. 2017] Knowles, S. E., Chew-Graham, C., Coupe, N., Adeyemi, I., Keyworth, C., Thampy, H., Coventry, P. A. (2013). Better together? A naturalistic qualitative study of inter-professional working in collaborative care for co-morbid depression and physical health problems. Implementation Science, 8(1), 110. Retrieved from: https://doi.org/10.1186/1748-5908-8-110 [Accessed on 19 Oct. 2017] Kolappa, K., Henderson, D. C., Kishore, S. P. (2013). No physical health without mental health: lessons unlearned?. Bulletin of the World Health Organization, 91(1), 3-3a. Retrieved from: https://dx.doi.org/10.2471/BLT.12.115063.[Accessed on 18 Oct. 2017] Lawrence, D., Hancock, K. J., Kisely, S. (2013). The gap in life expectancy from preventable physical illness in psychiatric patients in Western Australia: retrospective analysis of population based registers. Bmj, 346(2), 539. doi:https://doi.org/10.1136/bmj.f2539 [Accessed on 19 Oct. 2017] Nordentoft, M., Wahlbeck, K., Hllgren, J., Westman, J., sby, U., Alinaghizadeh, H., ... Laursen, T. M. (2013). Excess mortality, causes of death and life expectancy in 270,770 patients with recent onset of mental disorders in Denmark, Finland and Sweden. PloS one, 8(1), 55176. Retrieved from:https://doi.org/10.1371/journal.pone.0055176 [Accessed on 18 Oct. 2017] ONeil, A., Jacka, F. N., Quirk, S. E., Cocker, F., Taylor, C. B., Oldenburg, B., Berk, M. (2015). A shared framework for the common mental disorders and non-communicable disease: key considerations for disease prevention and control. BMC psychiatry, 15(1), 15. Retrieved from:https://doi.org/10.1186/s12888-015-0394-0 [Accessed on 20 Oct. 2017] ONeil, A., Williams, E. D., Stevenson, C. E., Oldenburg, B., Berk, M., Sanderson, K. (2012). Co-morbid cardiovascular disease and depression: sequence of disease onset is linked to mental but not physical self-rated health. Results from a cross-sectional, population-based study. Social psychiatry and psychiatric epidemiology, 47(7), 1145-1151. [Accessed on 18 Oct. 2017] Stanton, R., Reaburn, P. (2014). Exercise and the treatment of depression: a review of the exercise program variables. Journal of Science and Medicine in Sport, 17(2), 177-182. Retrieved from:https://doi.org/10.1016/j.jsams.2013.03.010 [Accessed on 20 Oct. 2017] Vancampfort, D., Vanderlinden, J., De Hert, M., Admkova, M., Skjaerven, L. H., Cataln-Matamoros, D., ... Probst, M. (2013). A systematic review on physical therapy interventions for patients with binge eating disorder. Disability and rehabilitation, 35(26), 2191-2196. Retrieved from:https://dx.doi.org/10.3109/09638288.2013.771707 [Accessed on 20 Oct. 2017]
Wednesday, April 15, 2020
Global Marketing Strategy
Abstract Strategic marketing is one of the most important strategies that many companies have adopted for their marketing. Without strategic marketing, most organizations would be unable to achieve their short and long term goals effectively (Czincota 2009, p. 112). Telecommunication industry requires a very comprehensive marketing for it to succeed (Gershon 2001, p. 45).Advertising We will write a custom thesis sample on Global Marketing Strategy specifically for you for only $16.05 $11/page Learn More Many promising communication companies across the world have employed different marketing strategies in trying to ensure they meet the ever changing market demands. Such companies have devised marketing strategies, which have seen grow over years. However, new companies meet several challenges before they enter telecommunication industry fully. For new entrants, their success is based on only on market researches and well laid marketing strategies (Don 20 05, p.57). Nigeriaââ¬â¢s telecommunication services are growing rapidly today. This can be attributed to its fast moving economy and population growth (Hakan 2004, p. 211). As a result, communication technology has found a good ground in this country. Nigeriaââ¬â¢s telecommunication industry is today, facing a very stiff competition. There are several communication providers in this industry such as Accat, Accellon Nigeria Limited, Galaxy Information Technology and Tel. Limited, Nigeria Telecommunication Limited and Integrated Communication and Network Services among others. To survive in the market, these organizations have come up with different marketing moves (Hart James 2005, p.113). Nevertheless for any company to have competitive advantage, new marketing strategies need to be developed. This can be carried out through researches to identify new opportunities, niches, segments and marketing mix that have not been utilized (Adcock Al Halborg 2001, p.111). Researches are also necessary for sustainable growth for any company operating in the Nigerian market. Strategic marketing has proved to be the best marketing mode in Nigeria among the players (Brown 2010, p.89). Introduction The aim of this paper is to come up with a new marketing strategy in Nigeriaââ¬â¢s telecommunication industry. The strategy is aimed at developing counter competitive moves, customer retentions, market expansions and profit maximization. Consequently, the paper is aimed at identifying sustainable mode of marketing in the global perspective through meeting technological dynamics and multicultural diversity. From the research and literature reviews, despite, stiff competition in the Nigerian telecommunication industry, the country still has a lot of marketing opportunities. This research is for five years organization focus.Advertising Looking for thesis on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research Objectives To meet the research goals successfully, several objectives are set to guide the research team. The objectives are clearly stated to help for easy understanding and interpretation during the study (Alexander 2009, 117). The following are some of the objectives developed for the telecommunication industry in Nigeria (Creswell John 2009, p.32) To find out possible market expansion gaps expand in a five year period To find out the best customers retentions methods in the market To find out the Nigeria telecommunication marketing trends To determine the best competitor strategies To find out how Nigerian telecommunicationsââ¬â¢ external environment influence its marketing The objectives were developed based on their achievability, measurability and specificity. The objectives are also useful for developing action plan as they are guides to priorities for the people working on them and specific end term goals. To achieve the goals there are also follow up mechanisms ove r the objectives (Creswell John 2009, p.13). Research Questions Questions were developed to guide the researches during this study. The questions were created to ensure that the research was conclusively covered and the data gathered were consisted and reliable. The study questions used include; What are the opportunities in the Nigerian telecommunication industry? What are the major market challenges in Nigeria? What are the best marketing strategies? How do external organization factors affect this industry? What is the political and economic status of Nigeria? Industrial Overview Nigerian telecommunication industry owes its birth to colonial period when it shared telephone and electric services with the neighboring countries. Today Nigeria has over 108 companies of which 48 are licensed internet and communication providers. The democratic government of Nigeria has lowered its regulation to the industry that many companies are fighting to enter the industry. The main communicat ion provider of Nigeria for domestic and external telecommunication from 1985 has remained Nigeria Telecommunication Limited (NITEL) with several mushrooming private companies. The industry has seen a lot of development since 1993 when the government through Nigeria Communication Commission (NCC) lowered regulations for the private investors (Gershon 2001, p.23). Literature Review NITEL failed to provide effective communication services both locally and internationally in Nigeria. The company was experiencing poor management issues that rendered it unable to effectively operate (Clancy Peter 2000, p. 67). Consequently, was operating under high cost with limiting universal coverage. It only had the Nigeria has only Nigeria Mobile Telecommunication Limited (M-Tel) as mobile cellular provider (Gershon 2001, p.23). M-Tel coverage geographical was small with one switching center and large capacity to manage as a result the first companies to be licensed found Nigeria to be a very fertil e trading ground (Husting 2010, 76). Most of these companies have ventured into mobile cellular phones services provision and internet services (Huang Yingluo 2008, p.214).Advertising We will write a custom thesis sample on Global Marketing Strategy specifically for you for only $16.05 $11/page Learn More Trading in Nigeria has the advantages of supportive government policies, large purchasing power and vibrant economic environment (Phillip 1996, p.117). However, political instability today plays a major hindrance in telecommunication investment (Ludicke 2006, p.119) Research Methodology This research was carried out through case study on the major market operators in Nigerian Telecommunication Industry. The case study was carried out over M-Tel, Galaxy Information Technology and Tel. Limited Accat and Accellon Nigeria Limited. This research method was selected based on its ability to give more reliable information across the growth of each of the orga nizations. Data were collected and recorded for each company before analysis and interpretation were made (Creswell John 2009, p.9). Discussion and Analysis The information collected on telecommunication market in Nigeria that there is a potential growth opportunities in Nigerian Telecommunication industry. This was shown by product, price, place, promotion, people, physical evidences and process data collected (Kerin, 2011, p.119). It was identified that the best marketing strategy is niche penetration. The research identified several loose points among the pioneers such as poor customer services, poor management system and lack of product differentiation (Kotler Kevin 2009, p.34). A lot of financial resources are required for promotion of products through the media and publication to reach as many customers as possible. Most of these companies work with low skilled and lowly paid employees. This is an opportunity for a company aiming at getting larger market share. Such company need high skilled personnel and provides incentives as motivational factor. Strategically, most companies in Nigeria lacks good organization policies for them to achieve their full potential. Marketing policies should limit bureaucratic measures, which might causes delays during service provision (Keller 2002, p.56). To manage Nigeria telecommunication market a company need to focus on changes in consumer tastes, competition system and economic dynamics. A company needs to undertake a lot of research to identify more market niches (Kotler Gary 2008, p. 79). This has greatly attributed to the industry trend as shown.Advertising Looking for thesis on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fig. 1 Telecommunication Industry Growth Trend in Nigeria Niche marketing is not always easy for companies to execute; organizations need proper machinery for evaluating their decisions as well as advancing. This calls for unending research in the market needs as well as emerging trends. It is also recommended that the company should recruit experts that carry out close supervision on the customersââ¬â¢ need for identification of consumer satisfaction. This is the only sure way of gaining customersââ¬â¢ loyalty as well as expanding market segments in Nigeria (Rogers 2008, p.76). It was realized that Porters Five Score Model and Value Chain were the best marketing models that can be applied in Nigerian telecommunication (Michael 1998, p.216). Additionally, companies need managers with well understanding of Nigerian market. This will be useful in managing organization processes, structures and outcomes. Good management body is also required for liaison roles in an organization since Telecommunication industry relies on several other bodies (Michael 1998, p.211). Fig. 2 Porters Value Chain Anticipated Problems Nigerian telecommunication offers four main challenges global marketers. Political instability is a major for the investors. Consequently, competition is so stiff in the market that strong competition strategies are required. Acquisition of skilled labour is a problem as most companies are hunting them down. Finally, managing the diverse customersââ¬â¢ satisfaction brings a lot of challenges to many organizations (Luther 2011, p. 119) Conclusion The research on Nigerian telecommunication industry care was set into plan after thorough expert researches and evaluations. The market was analyzed and scanned all the possible factors that can affect our operation. Through this, a company can develop a strategic marketing in this market with high expectations of success. Apart from this, constant research is required to manage changes in the market that can be incorporated to produce better services as well as profits. References Adcock, D Al Halborg, C 2001, Introduction Marketing: Principles and Practice, Routledge: London. Alexander, C 2009, Strategic Marketing Management, Bright Star Media, Toronto. Bertocci, D 2009, Leadership in Organizations: There Is a Difference Between Leaders and Managers, Havard, University Press Britain. Brown, D 2010, Experiential Approach to Organization Development, Prentice hall, London. Clancy, K Peter, C 2000, Counter Intuitive Marketing, Random House Business Books, London. Creswell, J John, W 2009, Research design: qualitative, quantitative, and mixed methods approaches, Sage, Los Angeles. Czincota, M 2009, Emerging Trends, Threats and Opportunities in International Marketing, Business Expert Press, New York. Don, S 2005, ââ¬Å"In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Centuryâ⬠. Marketing Management, Routledge , London. Gershon, R 2001, Telecommunications management: Industry Structures and Planning Strategies, Lawrence Erlbaum Associates, Mahwah, N.J. Hakan, H 2004, Rethinking Marketing: Developing a New Understanding of Markets, John Wyllieaââ¬â¢s, Southern Gates. Hart, T James, M 2005, Nonprofit internet strategies: best practices for marketing, communications, and fundraising success, Wiley, Hoboken, N.J. Huang, W Yingluo, W 2008, Global mobile commerce strategies, implementation, and case studies, Information Science Reference, Hershey. Husting, S 2010, Improve Your Marketing to Grow Your Business: Insights and Innovations that Drive Business and Brand Growth, FT Press, New Jersey. Phillip, K 1996, Outlines Highlights of Marketing by Kotler, Academic Internet Ventura, Publishers. Ludicke, M 2006, A theory of Marketing. Outline of Social Systems Perspective. Regine, Zimmer Frankfurt. Luther, W 2011, The Marketing Plan, How to Prepare and Implement, Broadsway, New York. Michael, P 1998, Competitive Advant age: Creating and Sustaining Superior Performance: With a new Introduction, Simon and Schuster, New York. Rogers, E 2008, Diffusion of Innovation, Simon and Schuster, New York. Kotler, P Gary, A 2008, ââ¬Å"Marketing definedâ⬠, Principles of marketing. London, Free Press. Kotler, P Kevin, L 2009, A Framework for Marketing Management, Pearson Prentice Hall London. Keller, K 2002, Strategic Brand Management, Pearson Prentice Hall, London. Kerin, H 2011, Marketing: The Core, McGraw-Hill/Irwin, New York. This thesis on Global Marketing Strategy was written and submitted by user Curt Conners to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Thursday, March 12, 2020
The History and Geography of Iceland
The History and Geography of Iceland Population: 306,694 (July 2009 estimate)Capital: ReykjavikArea: 39,768 square miles (103,000 sq km)Coastline: 3,088 miles (4,970 km)Highest Point: Hvannadalshnukur at 6,922 feet (2,110 m)Iceland officially called the Republic of Iceland, is an island nation located in the North Atlantic Ocean, just south of the Arctic Circle. A large part of Iceland is covered with glaciers and snowfields and most of the countrys inhabitants live in the coastal areas because they are the most fertile regions on the island. They also have a milder climate than other areas. Iceland is highly active volcanically and has recently been in the news due to a volcanic eruption under a glacier in April 2010. The ash from the eruption caused disruptions all over the world. History of Iceland Iceland was first inhabited in the late 9th and 10th centuries. The main peoples to move to the island were the Norse and in 930 C.E., the governing body on Iceland created a constitution and an assembly. The assembly was called the Althingi.Following the creation of its constitution, Iceland was independent until 1262. In that year it signed a treaty which created a union between it and Norway. When Norway and Denmark created a union in the 14th century, Iceland became a part of Denmark.In 1874, Denmark gave Iceland some limited independent ruling powers, and in 1904 after a constitutional revision in 1903, this independence was expanded. In 1918, the Act of Union was signed with Denmark which officially made Iceland an autonomous nation that was united with Denmark under the same king.Germany then occupied Denmark during World War II and in 1940, communications between Iceland and Denmark ended and Iceland attempted to independently control all of its land. In May of 1940 though, B ritish forces entered Iceland and in 1941, the United States entered the island and took over defensive powers. Shortly thereafter a vote took place and Iceland became an independent republic on June 17, 1944.In 1946, Iceland and the U.S. decided to end U.S. responsibility for maintaining Icelands defense but the U.S. kept some military bases on the island. In 1949, Iceland joined the North Atlantic Treaty Organization (NATO) and with the start of the Korean War in 1950, the U.S. again became responsible for defending Iceland militarily. Today, the U.S. is still Icelands main defensive partner but there are no military personnel stationed on the island and according to the U.S. Department of State, Iceland is the only member of NATO with no standing military. Government of Iceland Today Iceland is a constitutional republic with a unicameral parliament called the Althingi. Iceland also has an executive branch with a chief of state and head of government. The judicial branch consists of the Supreme Court called Haestirettur, which has justices who are appointed for life, and eight district courts for each of the countrys eight administrative divisions. Economics and Land Use in Iceland Iceland features a strong social-market economy typical of Scandinavian countries. This means its economy is both capitalistic with free-market principles but it also has a large welfare system for its citizens. Icelands main industries are fish processing, aluminum smelting, ferrosilicon production, geothermal power, and hydropower. Tourism is also a growing industry in the country and the associated service-sector jobs are growing. In addition, despite its high latitude, Iceland has a relatively mild climate due to the Gulf Stream which allows its people to practice agriculture in the fertile coastal regions. The largest agricultural industries in Iceland are potatoes and green vegetables. Mutton, chicken, pork, beef, dairy products, and fishing also contribute considerably to the economy.Ã Geography and Climate of Iceland Iceland has a varied topography but it is one of the most volcanic regions in the world. Because of this, Iceland has a rugged landscape dotted with hot springs, sulfur beds, geysers, lava fields, canyons, and waterfalls. There are approximately 200 volcanoes in Iceland and most of them are active. Iceland is a volcanic island primarily because of its location on the Mid-Atlantic Ridge which separates the North American and Eurasian Earth plates. This causes the island to be active geologically as the plates are constantly moving away from each other. In addition, Iceland lies on a hotspot (like Hawaii) called the Iceland Plume which formed the island millions of years ago. As a result in addition to earthquakes, Iceland is prone to volcanic eruptions and features the aforementioned geologic features such as hot springs and geysers. The interior portion of Iceland is mostly an elevated plateau with small areas of forest but little land suitable for agriculture. In the north, however, there are extensive grasslands which are used by grazing animals such as sheep and cattle. Most of Icelands agriculture is practiced along the coast.Icelands climate is temperate because of the Gulf Stream. Winters are usually mild and windy and summers are wet and cool. References Central Intelligence Agency. (2010, April 1). CIA - The World Factbook - Iceland. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/ic.htmlHelgason, Gudjonand Jill Lawless. (2010, April 14). Iceland Evacuates Hundreds as Volcano Erupts Again. Associated Press. Retrieved from: https://web.archive.org/web/20100609120832/infoplease.com/ipa/A0107624.html?Infoplease. (n.d.). Iceland: History, Geography Government, and Culture - Infoplease.com. Retrieved from: infoplease.com/ipa/A0107624.htmlUnited States Department of State. (2009, November). Iceland (11/09). Retrieved from: state.gov/r/pa/ei/bgn/3396.htm Wikipedia. (2010, April 15). Geology of Iceland - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Geology_of_Iceland
Tuesday, February 25, 2020
Globalization Term Paper Example | Topics and Well Written Essays - 250 words - 1
Globalization - Term Paper Example Arab Maghreb union consists of five states such as Tunisia, morocco, Algeria Libya and Mauritania all from North Africa. The five members signed a treaty to enhance stability and tranquility in the region coupled with superior coordination of policies that have mutual benefits. Additionally, the other major agreement among those states in the union is to enhance free trade that would improve their economic stability. Another key aspect that could boost trade in AMU is establishment of joint projects and other economic programs that could make the AMU members to be competitive in the world market (The Chinese University of Hong Kong, Para. 1-5). AMU and European Union (EU) are similar in that their aims are to improve the economic status of their respective members by making regulations that will enhance effective trade. However, difference between the two unions is visible because AMU is a free trade area while EU is a customs union (Shafeeq Para. 16-19: Hannan Para.1-5). In conclusion, trade unions have benefited much in boosting the worldââ¬â¢s economy as they have assisted to eliminate the barriers of trade that barred economic growth. AMU and EU are perfect examples of trade unions with the two unions exhibiting same objectives but they have different policies. Hannan, Daniel. The EU is Not a Free Trade Area but a Customs Union: Until We Understand the Difference, the Debate about Our Membership is Meaningless. 5 Feb. 2014. Web. 5 Feb. 2014.
Sunday, February 9, 2020
Parental Involvement (chapter 4) Dissertation Example | Topics and Well Written Essays - 10750 words
Parental Involvement (chapter 4) - Dissertation Example Parenting may be considered as natural for everyone, as most people underwent parental care during childhood and adolescence. However, there are still programs in which the goal is to bring out the best in parenting, concerning students whose problems derail them from performing academically. Table 13a focuses on the number of respondents that were able to participate in Parental Involvement workshops. According to the survey, 58 respondents (35%) answered that there were workshops or courses for parent involvement offered by the school district. However, there are 108 respondents (64%) who answered that there were no workshops or courses that concern parent involvement. For those have had the privilege to attend and participate in Parent Involvement workshops, the number of workshops last year varied. There are 21 respondents (12%) that were able to participate in 1 workshop while there were 88 respondents (52%) who were active, attending 2-3 workshops for Parent Involvement.
Thursday, January 30, 2020
Michael Moore Capitailism a Love Story Review Essay Example for Free
Michael Moore Capitailism a Love Story Review Essay The film Capitalism: A Love Story is a documentary by Michael Moore which outlines the negative effects capitalism has on modern society. Moore points out that capitalism gives people the opportunity to make a lot of money and to have a high standard of living. However, for many workers, making an income to support a family can be quite impossible. At one time, you could find a secure job and live a good life, but capitalism has evolved into a system of greed where only the rich get richer, and the middle class get poorer with no chance to better themselves. This review will analyze the positive and negative impacts of capitalism shown in the film, as well as provide my comments as to why I enjoyed the film. Capitalism gives us the freedom to do what we want and to make what we want of ourselves. It gives one the opportunity to work as much or as little as one wants, and to have the ability to make more money than others. At one time, if you worked hard, you could make a lot of money, and you could purchase a house, cars and many material possessions for yourself and your family. One could argue that even today, with a good education and a secure job, one could enjoy the benefits of a good life. Thus, corporations provided jobs, infrastructure and security for its employees and subcontractors. However, corporations have evolved and will continue to evolve. In some cases, modern companies have evolved positively where they can profit and, at the same time, treat all employees including CEOs fairly. Some such businesses are run democratically by all the workers, who also own the company, because they have an equal say and vote in the running of the operation. These worker-owned companies, such as the bread company in California, provide a good income for all their workers. The employees share equally in the profits, and profit sharing is not dependent on the position one holds. One owner commented that the more hours one works toward the benefit of the company, the more one shares in the profit. Detrimentally, many corporations have evolved negatively where the CEOs are only concerned about filling their own personal pockets with increasing profits and not caring at all about the well-being of their employees. Michael Moore eagerly points out the negative impacts capitalism has on society. Capitalism no longer provides people with the long-term sustainability needed to support themselves and their families. A good example of this is when Moore speaks out about his hometown of Flint, Michigan, and the GM plant where most of the citizens worked. When the automotive company shut down, the workers lost their jobs, and they had nowhere to turn for money. Moore alluded the reason the plant shut down was for the CEOsââ¬â¢ benefit because they were trying to make more profit, while not giving a second thought for the welfare of the people of Flint. As a result, many families lost their homes, and Flint became an abandoned city. Capitalism does not care about the average person because it is a system where corporations compete for higher profits and more benefits for the rich CEOs. If the GM plant in Flint was planning to close, and there was any regard for its employees, why was there no effort made to retrain employees with skills needed for other jobs so that they could continue to support their families and debts? In fact, CEOs of large corporations lobby and influence government policies to permit special tax cuts and bonuses allowing corporate officials to make more money, and in return, greedy government officials also benefit by receiving corporate favours and benefits. Thus, Wall Street and government officials help fill each otherââ¬â¢s bank accounts.
Tuesday, January 21, 2020
Essay --
An authentication plan is the validation of a user identity against an authentication provider, which is a directory or database that contains the userââ¬â¢s credentials and can attest the utilizer submitted them correctly. An example of an authentication provider is Active Directory Domain Accommodations (AD DS). Other terms for authentication provider are user directory and attribute stores. An authentication method is a concrete exchange of account credentials and other information that assert a user identity. The result of the authentication method is proof, typically in the form of a token that contains claims, that an authentication provider has authenticated a utilizer. An authentication type is a categorical way of validating credentials against one or more authentication providers, sometimes utilizing an industry standard protocol. An authentication type can utilize multiple authentication methods. After a utilizer's identity is validated, the sanction process determines which sites, content, and other features the utilizer can access. Your Planning for utilizer authentication t...
Monday, January 13, 2020
Political Competence Essay
In almost any affair that involves multiple stakeholders the idea of partnership and collaboration have essential roles. This is also applicable in building a strong society or country especially since it is composed of numerous people with varying needs that must be addressed. In relation to this the concepts of good corporate citizenship and political competence are vital in giving the necessary services to the people. Corporate citizenship pertains to ââ¬Å"a new contract between business and society, a vision of partnership between different sections of community, which allies profitable companies with healthy communities because what happens to societies happens to businessâ⬠(Benchmarks, n. d. ). On the other hand, political competence involves skills and attributes that make it possible for the achievement of organizational goals (Wells, n. d. ). Good corporate citizenship and political competence are related because these are interdependent upon each other. In order for good corporate citizenship to make successful partnerships it needs political competence that will make sure that the plans they made will be properly applied so that their objectives can be realized. Since the past up to the contemporary time, the government plays an important role in the organization, information dissemination, budgeting, and funding of a countryââ¬â¢s healthcare system. The government is the primary body that is responsible in passing laws for the planning as well as the implementation of various concerns regarding the healthcare system of the country. This is greatly observable in countries like the United States of America, states in the European Union as well as in other parts of the world. However, this kind of system is not always as effective as it seem to be. There are still many people who lack the proper healthcare attention, which is always the reason that there are various sicknesses that most citizens suffer from. The main problem why such incompetence takes place is due to the lack of political will coming from the government and also the improper and sometimes illegal contracts that are happening among the public agencies and corporations. This could be seen in the common practice that is observable in the distribution of the needed medicine for most healthcare centers. Government funded organizations are responsible in commissioning private corporations in buying the needed medicinal paraphernalia. Nevertheless, anomalies often happen in this kind of dealings. Corrupt government officials would allot a huge amount of budget in order to buy medicinal necessities but this money is not consumed for this sole purpose. Some of it tends to fall in the pocket of officials who are only thinking of their vested interests. They would engage in illegal contracts with private corporations who would also gain benefit in the process (Messerli, 2008). This kind of issue is clearly an ethical dilemma that needs to be address immediately. A good solution for this problem is to create an objective, independent body that would see to it that the budget allotted for the healthcare of the citizens are use for the right purposes. This is one good way in order to do something to prevent this kind of anomaly from happening. The healthcare of citizens is a very important aspect of an individualsââ¬â¢ right, which is why it should be given due attentions and importance.
Sunday, January 5, 2020
In A Stunning Victory That Defied Universal Expectations,
In a stunning victory that defied universal expectations, Donald J. Trump won the majority of Electoral College votes to become the elected 45th president of the United States on November 8, 2016. Consistent with his exuberant campaign promise to act swiftly to ââ¬Å"repeal and replaceâ⬠the Patient Protection and Affordable Care Act (ââ¬Å"ACAâ⬠) his first act as President was to begin the process of dismantling the controversial health care reform law that throughout the campaign, and over the six years since the law passed, Republicans in Congress had vowed to completely repeal. The Presidentââ¬â¢s executive order did not come with a replacement plan. Today the GOP and President Trump are well past the second month of his presidency and apart fromâ⬠¦show more contentâ⬠¦Prior to the Affordable Care Act, infamously known as Obamacare, health care was free market for profit system with both the pharmaceutical and health insurance companies firmly ensconced i n the driverââ¬â¢s seat. The ACA is a wide sweeping health reform law enacted in March 2010 by former President Barack Obama. In addition to shifting health care from treating the sick to focusing on promoting health, Obamaââ¬â¢s health care law attempted to control costs by reducing Medicare payments to hospitals and insurers, as well as encouraging doctors to use teamwork to keep patients healthier by reforming both private and public health insurance systems. Pre-ACA private insurance companies that administered Medicare Advantage plans had been receiving, on average, 14 percent more for providing the same services that traditional Medicare does. The ACA ensured Medicare stopped overpaying insurance companies, doctors and hospitals. With enactment of the ACA all Americans who complied had access to government sponsored affordable healthcare including those already covered by Medicare. The law allows people up to age 26 to stay on their parentsââ¬â¢ health insurance plans. Pre-ACA the working poor were less likely to have insurance because their jobs didnââ¬â¢t offer it and private premiums were not affordable. With ACA many middle- and low-income Americans get some or all of their insurance
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