India Luxury Market Essay

Market Trend There was a stoppage in the development in deals of premium and extravagance watches in India in 2008-’09. It provoked the market chief Titan businesses to enter the economy showcase. Following the strides, extravagance watch brands like Tag Heuer and Rolex presented low-value models. Be that as it may, as of late, cell phones may likewise have hosed development in the entrance of watches in India, as they give a period read-out just as alert and other time-related capacities. Watch industry specialists accept that their product’s unique capacity is progressively losing significance, and that wristwatches are currently being purchased as style frill. Possessing more than one watch resembles claiming various bits of adornments. Serious scene The economy watch request is being met generally by the chaotic area and by direct imports. The exceptional section is progressively being peppered by design brands, for example, Esprit, Swatch, Fossil and Tommy Hilfiger. There has additionally been solid worth development for these brands, with developing interest from center and upper-salary bunches in urban India. Titan, HMT and Maxima are the main Indian players and Timex, Casio and Swatch are presently the solid worldwide players in the market. More multinationals are entering the retail showcase, however no new local organizations have done as such, and the multinationals’ portion of significant worth deals has expanded over the audit time frame. Premium Brand and Product Perception With the watches advertise in India presently turning out to be style and style driven, particularly at the exceptional end, organizations currently dispatch models and structures at regular intervals. Global brands, for example, Fossil dispatch spring/summer and winter ranges. Titan, then again, times its dispatches to fit in with the Indian merry season †Deepavali and weddings. Organizations like Casio and Swatch and extravagance brands like Rolex are investigating a specialty showcase for chronographs, however this is at present immaterial. Organizations additionally need to react to item advancements. The Citizen eco-accommodating watch has been generally welcomed in India and is purportedly selling admirably in its value section, disposing of the difficulty of supplanting batteries and empowering the utilization of numerous watches. Attire brands, for example, Esprit, Tommy Hilfiger, Benetton and Levi’s have all picked up nature among India’s urban youth, who may turn out to be all the more ready to attempt these brands’ premium watches. Wealthy, urban Indians may feel increasingly great about purchasing premium watches, while proceeding to view extravagance looks as instances of overindulgent or harsh spending. ‘New’ Rich India : The ‘New’ rich India is currently reveling into the experience of possessing Luxury Brands. India’s quickly developing very good quality retail showcase is required to increment from the around $3. 5 billion of every 2008 to $30 billion by 2015. Extravagance garments, aromas, premium wine, top of the line watches have accomplished great infiltration among male Indian buyers. Among ladies, adornments and beautifying agents would already be able to flaunt elevated levels mindfulness, trailed by classes, for example, totes and cell phones. These things, while not really being better (in quality, execution, or appearance) than their more affordable substitutes, are bought with the principle reason for showing riches or pay or superficial point of interest of their proprietors. There is an unmistakable move from ‘Old luxury’ to ‘New luxury’. Old extravagance is characterized by the traits, characteristics and highlights of the item, while ‘New luxury’ is characterized by the consumer’s purpose of spotlight on the experience that their buy invigorates and not in proprietorship or ownership of the item itself. † The clients Redefined extravagance as they trust it to be an indication of self-esteem †â€Å"They are worth it;† it verifies the buyer’s achievement and status; it is a sign to others that the proprietor is an individual from a selective gathering; They require impeccable execution in this application, the expense of item breakdown is too high to even consider buying anything besides the best. Inspiration of Study: The matter of wearing and getting a charge out of fine watches is an enthusiasm that nowadays should be advocated. We like pleasant costly watches despite the fact that modest watches exist to do something very similar. Consequently like some other extravagance great , today current customers purchase extravagance products to remunerate themselves, to fulfill mental requirements or to cause themselves to feel great to flaunt their character or to help their confidence. Commitment of the exploration: This investigation expects to comprehend the above said customer purchasing conduct which will help the current promoting Managers to more readily reposition their marking and publicizing methodology to catch the right objective market for extravagance items to support the deals in times where economy are at a test. Writing Review: Research Objective: This examination expects to see whether shopper purchasing conduct of youthful buyers are affected by elements, for example, premium cost of extravagance watches, saw nature of extravagance watches, cultural status and brand unwaveringness related with the utilization of extravagance brand. This investigation likewise plans to assess whether saw characteristics of the extravagance marked watch have impact on the purchasing choice of customer. It is additionally expected to decide if the top notch principles of extravagance watches are the thinking customers choose the extravagance watches. Affiliations of societal position of obtaining certain extravagance marked merchandise will likewise be concentrated to comprehend whether buyer purchasing extravagance marked products only for the matter of being subsidiary with specific quarters of individuals having a similar extravagance brand of merchandise. This investigation additionally will likewise assess whether brand faithfulness of extravagance brand will impact the purchasing choice of shopper. This investigation additionally means to reveal whether an individual who has been abroad is an explanation behind the buyer buying an extravagance watch Research Question: The reason for this examination is to assess what inspirational variables empower customers into buying extravagance brand watches . In assessing this announcement , this examination intends to address the accompanying inquiries : †¢ Is it the cost or the kind of clients of the brand that drives the purchasing conduct of the purchaser for extravagance marked merchandise? Is it the forceful feeling of separating themselves with the lower class customers that drives higher class purchasers to go to extravagance brands? Is it the label name of a uber brand that drives the drawn out interest for that extravagance brand? Is sexual orientation a deterministic factor in choosing the acquisition of an extravagance brand? On the off chance that indeed, at that point what variables are significant sex insightful ? Is it the item utility or the brand observation that is key for extravagance watch brands? Will a person’s visit abroad impact his choice to buy an extravagance watch? Past Research commitment : Findings of by and large past examination show that individual’s inclinations assumes a key job in buying extravagance products. Individual’s inclinations might be founded on want and non-wants, which depend on involvement with buying extravagance things from their fulfillment, or nondesire, for example, predisposition towards brand items. Leibenstein (1950, p. 188) characterized request of merchandise and enterprises utilization in applicable to inspiration into two principle perspectives: practical and non-useful. Utilitarian interest is â€Å"demand for a product which is because of the characteristics inborn in the item itself†. Despite what might be expected, request of merchandise utilization that originates from different elements, which isn't the item quality, is characterized non-utilitarian interest. The result from Leibenstein’s (1950) concentrate particularly focuses on the job of relational impacts towards extravagance brands utilization, and inferred three fundamental impacts; Veblen, Snob, and Bandwagon INTERPERSONAL EFFECTS Perceived Conspicuous Value Perceived special Value Perceived Social Value Ostentation Non Conformity VEBLENIAN SNOB BANDWAGON Interpersonal impacts (Vigenron and Johnson) (1999 p. 7) Veblen Effect: The Veblen impact can be clarified through prominent utilization in which individuals feel that it is important to buy extravagance items since they have a significant expense tag (Leibenstein, 1950). Prominent utilization is use by individuals to show riches, influence and status (Veblen, 1899). Costs of item have a critical perspective in consumers’ assessment of value (Vigneron and Johnson, 1999). Studies by Erickson and Johansson (1995) have indicated that cost is utilized to pass judgment on nature of extravagance items between a scope of brands. Normally individuals would connect significant expenses with better quality. Moreover, the individuals who improve quality would likewise recommend that significant expenses show a lot of eminence (Lichtenstein et al. , 1993). Stiff neck Effect: The braggart impact considers individual and passionate wants (belongings), and the impact of different people’s conduct (relational impacts) towards the buying of extravagance brand items (see Figure 1). The big talker impact can be additionally clarified through two conditions. Initially, the dispatch on new items which makes selectiveness in which the big talker would buy the item promptly in light of the fact that a minor measure of buyers at that specific time would have gained it. Showoff customers just buy â€Å"limited things that have a high worth, though those promptly accessible are less attractive. Uncommon things request regard and prestige† (Solomon, 1994,p. 570). Items that are seen as interesting, well known, and costly causes a more popularity for buyers (Verhallen and Robben, 1994), particularly pretender shoppers. Snyder and Fromkin (1977) bolster the announcement by Verhallen and Robben (1994) recommending that individuals want to be special. India:The Affluent Masses: Luxury volumes have been prodded by a critical development in the rich in

Zara It Analysis free essay sample

How might you encourage Salgado to continue on the issue of overhauling Zara’s POS frameworks? 3 - Should the organization redesign the POS terminals to current working framework? 3 - Should the organization work in-store systems? 4 - Should the organization enable workers to look into stock adjusts for things in their own stores? 4 - Should the organization enable workers to look into stock adjusts for things in their different stores? 4 What is the Zara â€Å"business model†? How is it not quite the same as the plan of action of other enormous dress retailers? What shortcomings, assuming any, do you see inside this plan of action? Is it adaptable? 4 In your sentiment, what are the most significant parts of Zara’s way to deal with data innovation? Are these methodologies pertinent and suitable anyplace? 6 References7 Brief Summary of Zara is a design brand that was established in 1975 by Amancio Ortega, who accepted that retailing and assembling must be firmly connected to give a fast reaction to consumers’ requests. We will compose a custom article test on Zara It Analysis or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Not at all like other style chains, Zara didn't contribute widely with publicizing and advertising to create deals, rather, they set up their stores in prime areas. Zara’s selling procedure depends on quick turnover of their product, pointing fundamentally at occasional designs. Their decentralized methodology in dynamic, permits head supervisors to settle on choices on which things ought to be marked down, and which things ought to be renewed dependent on their encounters and criticism with neighborhood clients. The business group likewise watched nearby patterns and spoke with head supervisors regarding which line of dress would sell, thus moved those things to different stores where they would sell well. Zara didn't attempt to deliver garments in the top of the line showcase. Their apparel had a short life expectancy and was not amazingly strong. They focused on the rapid gracefully of top style patterns, while persistently making new things, including new plans or adjusting the structure of existing garments. Due to their quick turnover in articles of clothing, Zara customers realized that they would need to buy the garments when they previously went ahead deal, or face the challenge of passing up a major opportunity. As far as its activity, Zara built up a three stage approach: requesting satisfaction, plan and assembling. Store orders included re-loading of existing things and solicitations for new articles of clothing. Each store utilizes its handheld gadgets to arrange by strolling around the store and â€Å"beaming† the articles of clothing. Home office had the option to speak with senior supervisors, using the gadget for accessibility and arrangements of new articles of clothing. As far as request satisfaction, Zara’s business group coordinated the amassed orders which were mentioned from the entirety of the stores (request) and the stock levels (gracefully) in the SKU at a similar period. On the off chance that the flexibly and request were met, shipments would be satisfied. If not, the business supervisors expected to settle on a choice on the amounts of store allotment, in view of the historical backdrop of deals designs. As far as structure and assembling, Zara utilized vertically incorporated assembling activities to permit it to present new things continually. Its own system of creation offices and workshops empowered rapid creation turnaround time, along these lines upgrading the capacity for Zaras ever prepared reaction to the continually changing style tastes of its clients. The system gives adaptability of creation, along these lines permitting Zara’s advertisements to just make estimation with respect to how well the pieces of clothing would sell. Stores orders show the degree of creation required, along these lines the organization didn't need to depend on deals estimates. (Mcaffe, Dessain, Sjoman, 2007). How might you encourage Salgado to continue on the issue of redesigning Zara’s POS frameworks? I would prompt that Salgado should start an IT anticipate, redesigning POS frameworks just as the equipment to help it. Likewise a redesign of its web capacities, on the grounds that without the speed of the web, information won't be transmitted rapidly enough. With an IT innovation update, manual intercession would be killed, hence advancing operational effectiveness (Moore, 2009). * Should the organization update the POS terminals to present day working framework? Truly, the POS terminals were out-dated and were being sponsored by DOS working framework which Microsoft not, at this point bolstered. They are risking the item getting out of date and being not able to keep up help from sellers. Forward-thinking working framework would give more easy to understand instruments, greater usefulness, in this manner permitting powerful correspondence among stores and base camp. New present day working frameworks would permit straightforward normalization and sharing of information no matter how you look at it. Present day working frameworks likewise give greater security stages, (for example, charge card subtleties), stock administration, and report age for dynamic. Likewise it permits ongoing exchanges to be recorded. * Should the organization work in-store systems? Indeed, the organization is passing up correspondence and data sharing inside the store arrange framework. The in-store organize permits network and gives every day deals sums, likewise requesting in â€Å"real time â€Å"processing. It permits POS terminals to converse with each other and permits review of cutting-edge information whenever. * Should the organization enable representatives to look into stock adjusts for things in their own stores? Completely, as it will spare time during the requesting procedure. Likewise by information on the stock level empowering the stores work force to deliberately design the requesting of every thing. Senior supervisors will likewise have the option to use the framework to see stock adjusts and settle on choices on requesting. * Should the organization enable workers to look into stock adjusts for things in their different stores? Indeed, not exclusively will it permit between store moves, yet in addition give better client administrations, and to tell the clients from which store the things will be accessible. It holds the deals inside Zara, yet in addition the clients in the long haul. Glad clients will consistently return. What is the Zara â€Å"business model†? How is it not quite the same as the plan of action of other huge dress retailers? What shortcomings, assuming any, do you see inside this plan of action? Is it adaptable? Zara worked on a Vertical Operations Business Model, controlling each degree of significant worth chain: manufacturing plants, workshops, handling, and appropriations focus. It completed for all intents and purposes no publicizing, depending intensely on store pictures. Zara was very brand driven. Its site just as indicated a couple of articles of clothing whenever. Likewise it didn't have web shopping offices as present DC didn't provide food for delivery little requests and dealing with returns of pieces of clothing. Mcaffe, Dessain, Sjoman, 2007). Notwithstanding its own style dispatch two times every year, Zara continually made new pieces of clothing and the amounts required were essentially determined by client request. This methodology would not be feasible without the help of back end fabricating procedure an d dissemination offices. Both Zara and other bigger retailers shared a comparative crucial: is an expedient response to modify changes in tastes or client requests, anyway their plans of action are a difference, (e. g. Hamp;M), and others depended vigorously on promoting and re-appropriating its creation. They rather completed their gauge for deals and showcasing accomplishments, likewise introduced a progressively vigorous site on which they had the option to give greater usefulness, for example, article of clothing dispatch, client dependability programs, internet requesting and client criticism (Pahi, 2008). The shortcoming of this model could be that Zara didn't run a proficient size of economies as they created a too shifted a scope of articles of clothing in a little amounts. Likewise it didn't use the site well to speak with clients and advance its items. Most likely not so in 2007, nonetheless, looking back, web shopping has demonstrated an epic purge. The spending designs have changed and purchasers like to have moment access to style and style exhortation as gave on the site. In light of its present dissemination framework, Zara couldn't deal with web shopping, and would need to take a gander at its present IT foundation to empower the progressions to stay aware of the move in the style worldview. (The matter of fashion,2013) The plan of action could be adaptable by updating IT innovation to be increasingly perfect, likewise to suit current shoppers need while giving a speedier/continuous reaction permitting a progressively serious edge among its rivals (World Press, 2012). As you would like to think, what are the most significant parts of Zara’s way to deal with data innovation? Are these methodologies pertinent and proper anyplace? Zara’s way to deal with data innovation was exceptionally light. It clearly didn't use influence of its IT innovation to arrive at their business prerequisites, or to augment their efficiencies. They could barely consider themself an IT smart firm. The senior administration had liking for IT and were not deliberately dedicated to its utilization. Negligible speculation was set on data innovation, yet rather they contributed vigorously toward the back handling. Their IT division composed the majority of its applications and the entirety of their IT support was done in a focal area. Current DOS-based frameworks to help POS would be an unsafe sooner rather than later as it may not be perfect to innovative changes and updated upgrades. All through the worth chain, the most used robotization was the DC. From requesting to requesting satisfaction, puts away the dial up modem for business availability and data sharing. There were no normalized interfacing to associate the entirety of the application

Needs Assessment Essay Example | Topics and Well Written Essays - 250 words

Needs Assessment - Essay Example A few assets have likewise been saved for buying the composing materials and different materials that will get utilized during the time spent information examination. The board has had the option to assess the expense of materials that will get utilized in information portrayal and has saved a few assets to provide food for this. The board has planned for some caffeinated drinks just as refreshments, especially for the individuals who will be lead up close and personal premise of meetings. The group has additionally recruited people with advising callings to offer their guiding support of those understudies who are in danger of liquor use. Despite the fact that restricted somewhat, our financial plan has taken into account guarantee those taking alcohols will lessen their utilization and utilization of alcoholic items, with the point of causing them to stop. At long last, the advisory group has had the option to set aside a few assets to provide food for the restoration programs for the understudies who are issue consumers. The activity has recruited a few physiologists, who are going to take clinical mediation for those with clinical and physiological conditions and since these require some specific considerations (Borck, 501). Borck, Cornelius. Conveying the Modern Body: Fritz Kahns Popular Images of Human Physiology as an Industrialized World. Canadian Journal of Communicationâ 32.3 (2007): 495-520. ProQuest. Web. 19 Mar.

Free Toefl Argument Essay Samples

Free Toefl Argument Essay SamplesThere are many free toefl argument essay samples available online. Although these may be a bit difficult to make due to the lack of previous education and experience, there are many advantages that can be gained from taking up this type of writing.In order to succeed in this writing, it is best to use an easy way to express your thoughts to a much larger audience. Using this method will allow you to communicate the main idea of your essay to anyone who reads it, and may ultimately help you obtain a degree or even a career in writing.The essay should go into detail regarding the subject you are writing about. This allows for any student to really get a feel for what the subject is like and what the importance of the topic is. If you do not take the time to make your essay as detailed as possible, then chances are you may end up doing very little with it after submitting it.You can find many free toefl argument essay samples online. By using these free resources, you can easily see how effective the format can be in helping you with the assignment. Because it is so easy to write, there is no excuse to not have an opportunity to try it out.However, you must remember that there are some great resources on the internet that offer what you need. It is important to take the time to see what is available, as this will help you be able to determine which resources are good for you. These resources can provide you with free toefl essay samples, which can provide you with great ideas for constructing your own essay.You may also want to look into some of the free resources that are available for sale. A great resource for free toefl essay samples is a website that offers these tools to other writers. Although these resources may be offered at a price, they are often worth their weight in gold, as they are a tremendous amount of help in getting your work out there.By simply going to a few websites, you can find a large number of essay sample s. From free toefl essay samples to free toefl essay samples that are also in electronic format, you are sure to find what you need.

Obesity Obese And Obese - 1234 Words

More than half a billion people throughout the world are considered obese. More than one third of Americans today, are considered as being obese. The fourteenth most obese state for children in the United States is Illinois. Thirty-four percent of children in Illinois are obese. The twenty-fifth most obese state for adults in the United States is Illinois. Twenty-nine percent of adults are obese. Twenty-five percent of adults live an inactive lifestyle and have very little physical activity. Being an obese child increases the chances of having a severely obese adulthood. Obesity is a condition of being very fat or overweight. Your body mass index or your BMI is an index for assessing overweight and underweight, obtained by dividing body weight in kilograms and height in meters squared. A measure of 25 to 29.9 for your BMI is considered overweight. Thirty or higher for a BMI is considered obese. Obesity affects at least 30% of the world’s population. Becoming obese includes many factors. Due to the fact of higher production in unhealthy foods, such as fast foods and an increase of price for healthier foods; many people choose or have an unhealthy diet. Other reasons for people becoming obese include: Consuming too many calories, leading a sedentary lifestyle, not sleeping enough, endocrine disrupters, quitting smoking, medications, self-perpetuating, and obesity gene. Consuming too many calories is one of the many factors that contribute to obesity. When youShow MoreRelatedObesity : The Most Obese Countries Worldwide1428 Words   |  6 Pages America is one of the most obese countries worldwide; however, it is an obvious statement if applied to the real world around you. There are several fast food locations within blocks from each other on most streets. 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The Battle Of Quebec And The British Army - 2705 Words

The Battle of Quebec took place on 13 September 1759. This battle was part of the French and Indian War between the French Army and the British Army. The French-Indian war was the North American front of the Seven Years’ War, which was fought on the European continent and on the Indian subcontinent. The outcome of the Battle Of Quebec would prove pivotal in determining who would control Canada. The British exhibited successful tactics in deception, exploited false assumptions, took audacious actions, and benefited from unity of effort. The French suffered due to a lack of standardization between regular army and militia members, which led to an embarrassing defeat at Quebec. Events leading to the Battle Many European empires began serious colonization efforts of North America in the1500’s. The main colonizers of North America were the French, Spanish and British. 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Case Study of SD-Free-Samples for Students-Myassignmenthelp.com

Question: Explore your knowledge of Physical Health Problem and how nurse can help people Optimize their Physical and Mental Health. Answer: Introduction The current assignment focuses on the aspect of nursing policy and procedures implemented in the care of the ones suffering from co-morbid mental and physical conditions. The current study highlights the potential nursing interventions and the plausible outcomes of the same in dealing with the ones suffering firm co-morbid illness conditions. Some of the major nursing procedures have been highlighted throughout the assignment such as the policies of therapeutic communication and active listening for comprehending the problem situation of the support users. Additionally, the implementation of a patient centred approach is useful in understanding the grievances faced by the patient. Also, such programs put the patient at the centre of the care process along with the implementation of the policy of informed decision making. The goal is to provide sufficient autonomy to support service user along. The nursing practices are again based upon the aspects of the development of trust and emotional bonding with the patients. Therefore, the nursing strategies need to implement care and empathy as the backbone of the services. Briefcase history of a person with co-morbid physical and mental illness The current assignment emphasizes upon a particular case history where the patient had co-morbid physical and mental illnesses. The patient here is a 48-year-old lady named as SD had been suffering from a number of mental and physical issues. The patient had been seen to have long-term chronic conditions such as type 2 diabetes, insulin resistance syndrome, osteoarthritis, obesity, irritable bowel syndrome, Gastroesophageal Reflex Disorder (GORD) and hyperchylomicronaemia among the few. The patient had been a long-term smoker with a history of Constructive Obstructive Pulmonary Disorder (COPD) and urinary incontinence. Additionally, the patient had been exposed to a number of mental health conditions such as bipolar disorder, anxiety disorder, personality disorder and acrophobia. The patient here often exhibits argumentative and verbally abusive behaviour. She also threatens to self-harm herself in case of her needs and demands not being satisfied. The patient had been abandoned by her mother when she was only 11 years old and from then had been living with her grandparents. Therefore, early separation from parents might have been the catalyst in the deterioration of the patient health. SD had a brief working history in the different food industry, take away shops and supermarkets for a while. She is a divorce and had four children, who had also separated from her owing to her present and aggravated mental condition. The patient also has a history of osteoarthritis which makes movement difficult for her. Therefore, she had to take the support of a 22-inch long wheelchair for managing her daily acti vities. Therefore, the assignment aims at the application of theory to practise for the development of a management plan. Causative factors of the physical health problem and its impact on the life of the person The complex physical condition of the patient could be attributed to a number of causative factors. The patient had been suffering from chronic type 2 diabetes mellitus, which is characterised by the presence of high levels of high levels of blood sugar, insulin resistance or lack of sufficient insulin in the body. As commented by Knowles et al. (2013), the presence of elevated levels of blood sugar level could be related to a number of clinical symptoms such as diabetic neuropathy resulting the damage of the nerve cells of the arms and legs, restricting the movements of an individual. The patient had been seen to be obese and possess conditions such as osteoarthritis. This could be attributed to the presence of elevated levels of blood sugar level resulting in conditions of diabetic neuropathy. As commented by ONeil et al. (2012), the presence of obesity increases the risk for the contraction of long-term ailments such as diabetes in the patient. The presences of fat layers have bee n linked with the increased amount of triglycerides in the blood of the patient (Berge et al., 2012). Additionally, SD also expressed symptoms of irritable bowel syndrome (IBS) along with GORD. As argued by Kolappa, Henderson and Kishore (2013), the IBS could be related to the presence of elevated levels of mental disturbances faced by the patient owing o the condition of bipolar disorder. As commented by Cooper and Marshall (2013), the imbalances of important chemicals such as serotonin and dopamine in the brain have a serious effect on the levels of other hormone secretion. Thus, the disruption in the levels of normal hormone synthesis results in digestive disorders. Here, SD had also reported the presence of pancreatic disorders which could be attributed to the presence of an amount of triglycerides in the blood resulting in pancreatic inflammation. Current and potential medical treatment options For the treatment of the current medical status of the patient, a number of medical interventions and strategies have been followed. As commented by Lawrence, Hancock and Kisely (2013), effective medication management is crucial in ensuring faster and optimal standards of care services for the patient. Here, the patient SD had been suffering from a number of physical and mental co-morbid conditions. Therefore, the nurses attending the patient here need to well informed about the plethora of conditions that the patient might be exposed to. SD had been affected with bipolar disorder which made her conditions of anxiety even worse. Therefore, she had to be provided with mild sedatives and anti-anxiety medications. As commented by Fazel et al. ( 2012), the major constituent of the anxiety drugs are benzodiazepines which have been reportedly known to affect the stomach and the digestion process. The following medications are prescribed for the patient such as Pariet, Symbicort inhaler, Panadol Osteo, rosuvastatin, lithium, Metformine, Paroxitine, Aripiprazole, etc. The inhalers are prescribed to SD for the management of the chronic obstructive pulmonary disorder. Additionally, the Pariet group of medication have been suggested in the patient for relieving the symptoms of GORD faced by the patient. It belongs to the group of proton pump inhibitors which controls or reduces the amount of acid secretion in the stomach. The metformin is used to treat the type 2 diabetes present in the patient. As commented by Geddes and Miklowitz (2013), the metformin group of medicines have to be repeated at proper intervals of time for the maintenance of a normal level of insulin in the blood. The Panadol osteo had been suggested to the patient as a treatment relief for arthritis in the patient. Here, SD is a 48-year-old lady who has been dependent on wheelchairs owing her long-term condition of osteoarthritis. Therefore, the goal of the nursing care would be to reduce the dependency of the lady on wheelchairs and perform her daily set of activities effectively. For the purpose of which holistic care regimen needs to be designed for the patient. Additionally, the patient had been dependent upon Aripiprazole, which are medicines suggested for the treatment of mental disorders or mood swings in patients. As commented by Brunoni et al. (2012), the increasing dependence upon mood enhancers has been seen to reduce the mental resilience in people or the potential of appropriate screening and decision-making procedures. In this context, the patient needs to be provided with effective medical interventions and moral support. The nurses could play an effective role in reducing the grievances of the patient and providing the patient with sufficient alternative medical strategies and interventions (Collins et al., 2013). Nursing interventions The nursing policies and care interventions play a pivotal role in catering to the complex health requirements of the patient. Here, the patient SD had been suffering from a number of co-morbid conditions including a bipolar and mental disorder. As commented by McElroy et al. (2012), the thinking and decision-making abilities of a person affected with mental illness are often affected severely. The ones exhibiting violent and fussy kind of behaviour are often difficult to deal with. Therefore, the nurses or the support carers need to develop an effective bond with the patient. In the present context, a number of nursing interventions and policies have been discussed which helps in meeting the demands of the patient along with providing the patient with sufficient autonomy. A number of approaches have been focussed upon here which have been found to affect the health care services to a great extent. Some of these factors are poor follow up, lack of support carer continuity. As commented by Knowles et al. (2013), following the health details of a patient suffering from a number of co-morbid clinical conditions is very important. This helps the preservation of the important health details related to a patient. Additionally, the nursing care plans and strategies should also take into consideration a number of healthcare norms and acts such as the Health Insurance Portability and Accountability Act (HIPPA). The nursing interventions are mainly based upon the strategies for assessment adopted by the nurse. The assessment consists of a number of complex steps and procedures followed by the nurses in providing care and support to patients with SD. The assessment methods could be divided into two main forms of management such as pharmacological and non-pharmacological interventions. The pharmacological interventions depend upon the aspects of medication reconciliation and collecting collateral information. The medical reconciliation helps in the collection of important information pertaining to the medical schedule and compliance to the various medical process adopted by the patient. SD had been reportedly showing allergies or intolerance to a number of medications such as Tarzan, Metronidazole and Valproate. Therefore, administration of any forms of allergenic medications to the patient could result in the development of acute immune responses (Stanton and Reaburn,2014). The second plausible intervention which could be exercised by the nurse over here is a collection of collateral information about the past and present condition of the patient. In this respect, sufficient participation from the family members of the patients is very important. However as supported by Briskman et al. (2012), lack of sufficient support from the family members of the patient could be misleading. Here, SD had been practically abandoned by her family owing to her deteriorating mental condition. Therefore, the role of the nurse is also to provide sufficient empathy to support service users like SD. This forms the basis for the development of an effective bond between the patient and the nurse catering after the requirements of the patient. Here, the nurse could develop a deep bond with the patient using the aspects of the therapeutic relationship. The therapeutic relationship is again dependent upon two main parameters such as the establishment of mutual respect between the patient and the nurse along with the acceptance of the difference of opinions. However as argued by Hultsjo and Hjelm (2012), the lack of providing sufficient autonomy and freedom to care service users like SD can result in the development of a chaotic situation within an acute care setup. As commented by Vancampfort et al. (2013), the development of an emotional bond with the patient rests upon certain important feelings such as trust, empathy, authenticity, respect, seeking clarity and active listening. Some of the other interventions which could be used by the nurse in caring for SD are the aspects of therapeutic communication which is based on active listening. The therapeutic communication is different from the other forms of social communication. Here, the nurse focuses more upon the grievances reported by the patient, providing a patient with sufficient space to break the closure. As commented by Chwastiak et al. (2014), the inculcation of the method further helps in placing the patient at the centre of the care and support services. The practice of the therapeutic communication methods with SD can help in increasing herself with along with promoting a decision makingcare policies. The objectives of the therapeutic communication can be achieved by using a number of simple steps of the process such as provision of a proper acknowledgement to the view expressed by the patient even if the nurses or the caring professional do not directly agree with the ideologies expressed by the patient(ONeil et al., 2015). Paraphrasing the statement of the patient in simpler terms can help in making support users like SD develop a connection with the nurses or the caring professions. As asserted by Collins et al. (2013), arguments of any form with a patient expressing psychotic symptoms should be avoided. On the other hand, the non-pharmacological intervention puts pressure on the collection of collateral information about the patient through their friends and family (Nordentoft et al., 2013). Here, the patient SD had been abandoned by her family and lacks any forms of communication with them. Therefore, inculcation of family and friends within the care processes can make the patient more responsive and agile. In this respect, the nursing professional looking after the care concerns of the patient need to encourage talks between the patient and their family members by providing them with sufficient and required amount of information. Therefore, as supported by Baumeister et al. ( 2012), the values of authenticity coincides with the policy of decision making. Rationales for interventions and expected outcomes The current study empathizes upon two main methods for catering to the co-morbid conditions present in the 42-year-old patient SD. Here, a number of nursing interventions and strategies have been applied to the patient such as the development of therapeutic relationship along with the establishment of therapeutic communication approaches. In the context, of dealing with patients with SD who had been suffering from a number of co-morbid physical and mental conditions higher levels of understanding and empathy is required by the nursing professionals. As commented by Stanton and Reaburn (2014), the presence of stigma within the society regarding mental health issues can affect the nursing interventions and strategies which could be applied for catering to the care requirements of the patient. However, the problem situation of the patient is much complex in nature over here owing to the stringent medical conditions that the patient is exposed to. Therefore, for the prevention and manage ment of the physical and mental health condition of the patient, a number of supporting management and intervention policies can be used. Conclusion The current study focuses on the aspect of nursing policies and procedures for providing sufficient autonomy and stability to the ones suffering from co-morbid mental and physical health conditions. Here, the patient SD had been suffering from long-term issues such as diabetes along with bipolar disorder. The patient owing to her disabled mental conditions had been abandoned by her family. Also, the patient had been depicting violet behaviour making difficult for the nursing professional to attend her. However, allowing the patient with sufficient capacity and space to exercise her will along with the implementation of the some of the basic nursing policies such as aspects of therapeutic communication and an empathetic patient centred approach could help in catering to the patient requirements. However, for the effective provision of the care serviced detailed study and sufficient support from the family members of the support user is required. References Berge, L. I., Riise, T., Fasmer, O. B., Lund, A., Oedegaard, K. J., Hundal, . (2012). Risk of depression in diabetes is highest for young persons using oral anti?diabetic agents. Diabetic Medicine, 29(4), 509-514. DOI: 10.1111/j.1464-5491.2011.03530.x [Accessed on 19 Oct. 2017] Briskman, I., Bar, G., Boaz, M., Shargorodsky, M. (2012). Impact of co-morbid mental illness on the diagnosis and management of patients hospitalized for medical conditions in a general hospital. 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